Multistate Conservation Grants
The Multistate Conservation Grant Program annually provides $11 million dollars from the Wildlife Restoration Account and the Sport Fish Restoration and Boating Trust Fund. This program is jointly administered by the U.S. Fish and Wildlife Service and the Association of Fish and Wildlife Agencies (AFWA). These high priority projects address problems affecting states on a regional or national basis. Projects include species population surveys, outreach, data collection regarding hunter or angler participation, hunter or aquatic education, economic value of fishing and hunting, and regional or multistate habitat needs assessments.
Below are listed the abstracts for the most recent grant abstracts awarded by the U.S. Fish and Wildlife Service. These grants are currently active. Interested parties can visit the AFWA Multistate Grant website for final reports for all grants that have been completed in the past.
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Grant Abstracts
2025 – 2029 Facilitation of National R3 Strategies
In 2008, a plan emerged from the White House Conference on North American Wildlife Policy entitled Facilitation of Hunting Heritage and Wildlife Conservation. Among the recommendations in the plan was an action to, “Create a Hunting and Shooting Heritage Foundation Similar to the Recreational Boating and Fishing Foundation.” The Council to Advance Hunting and the Shooting Sports (Council) was officially chartered in 2009 to facilitate the promotion and growth of hunting and the shooting sports and the education of the public on the contributions that hunters and shooters make towards wildlife conservation. The Council has grown to become a leader in recruitment, retention, and reactivation (R3), and facilitated national advancements to ensure support for and active participation in hunting and the shooting sports for future generations. A multiyear Multistate Conservation Grant (MSCG) for 2022 to 2024 provided the long-term support needed for the Council to significantly increase its capacity to help meet the increased demand from the community while exceeding the goal metrics identified in each of the 15 objectives of the grant. Demand for and approval of Council services remain high in the hunting and shooting sports community. The 2023 Stakeholders’ Awareness of and Attitudes Toward the Council to Advance Hunting and the Shooting Sports survey from Responsive Management found that 82% of the 435 responding stakeholders approve of the Council’s work in the R3 community. Using findings from the stakeholder survey, feedback from planning sessions with the Council’s 34-member Board of Directors, and expertise from Council staff, the Council to Advance Hunting and the Shooting Sports 2025 – 2030 Strategic Plan was developed. This plan guides and aligns with this five-year MSCG proposal to provide sustainable funding for the Council. This grant will allow the Council to annually provide technical assistance to 15 organizations; manage the online R3 Community and increase member contributions by 10%; manage the National R3 Clearinghouse and increase the number of digital assets by 1,000; produce 10 case studies; host five webinars; participate in 12 regional and/or national meetings to help facilitate R3; support 10 R3 practitioner trainings and provide content via a learning management system; administer a stakeholder survey; engage 15 stakeholders representing nonprofit, agency, and industry in the Annual Review Committee; improve Council website relevance and increase visitation by 10%; increase the Council’s social media presence and increase followers by 10%; produce American’s Attitudes Towards Hunting and Shooting Sports report; and support the Southeastern Association of Fish and Wildlife Agencies Regional R3 Coordinator position. The Council will use an internal dashboard to track these actions and assess the completion percentage of the objectives. This dashboard will be used to provide the Board of Directors quarterly update. The Council will also work with Association of Fish and Wildlife Agencies and United States Fish and Wildlife Service to ensure all financial and performance reporting requirements are met on an annual basis. In addition to tracking the objectives defined above, the Council will evaluate using the results of the annual Stakeholder Survey, Hunting and Fishing License Dashboard, and partner shooting sports reports to inform its efforts and update strategies as needed. These activities and their resulting deliverables will provide value to R3 stakeholders and the general public. The result of continued long-term, sustainable funding for the Council will be strategic and collaborative R3 efforts at the state, regional, and national levels. In pursuing these activities, the Council will ensure the investments made in R3 are effective, enduring, and ensure support for and active participation in hunting and the shooting sports for future generations.
2025 Multistate Conservation Grant Program Coordination
The Dingell-Johnson Sport Fish Restoration Act (16 U.S.C. 777 et seq.) and the Pittman-Robertson Wildlife Restoration Act (16 U.S.C. 669 et seq.) as amended by the Wildlife and Sport Fish Restoration Programs Improvement Act of 2000 (Pub. L. 106-408, 114 STAT. 1766 §113 and 114 STAT. 1722 §122) authorize the Secretary of the Interior to make up to $6,000,000 available annually to fund Multistate Conservation project grants. The U.S. Fish and Wildlife Service (Service) will cite this traditional portion of the Multistate Conservation Grant Program (MSCGP) as Traditional Multistate Conservation Grants (T-MSCG). In addition, the Modernizing the Pittman-Robertson Fund for Tomorrow’s Needs Act (Modernizing PR Act, 16 U.S.C. 669) amended the Pittman-Robertson Wildlife Restoration Act to, among other measures, authorize the Service to make hunter recruitment and recreational target shooter recruitment grants that promote a national hunting and shooting sports recruitment program, including related communication and outreach activities. The Service will cite this portion of the MSCGP as R3 Multistate Conservation Grants (R3-MSCG). Up to $5,000,000 will be available specifically for the R3-MSCG grants. The Association of Fish and Wildlife Agencies (AFWA) and the Service work cooperatively to manage TMSCG and R3-MSCG. AFWA sets the Strategic Priorities for project activities and provides the Service with a list of recommended projects to be considered for awards. The Service administers the program and manages the awards. In 2024, the Association was awarded a one-year Multistate Conservation Grant supporting the Multistate Conservation Grant Program Manager through December 2024. The primary objective is to continue meeting the Association’s responsibilities as required under the federal legislation authorizing the administration and coordination of the MSCGP. These Acts did not provide any administrative funds for the Association’s use in administering and implementing its significant responsibilities under this grant program. As a program manager/facilitator, the MSCGP Manager will maximize the benefits to the State Fish and Wildlife Agencies throughout the grant cycle and proposal selection process. However, additional emphasis will be placed on program evaluation, communication of program results, and outreach by developing meaningful relationships with individuals and groups that have been marginalized and/or underserved to achieve mutually beneficial outcomes. Professional development will also remain a priority, and the MSCGP Manager will continue to attend pertinent grant administrative training. 2 The MSCGP Manager manages the activities that implement the grant program. This project would provide continued program manager funding and support those administrative responsibilities necessary to implement the Multistate Conservation Grant Program.
2026 Multistate Conservation Grant Program Coordination
The Multistate Conservation Grant Program (MSCGP), authorized under the Dingell-Johnson Sport Fish Restoration Act and the Pittman-Robertson Wildlife Restoration Act, provides up to $11 million annually for projects that address national and regional conservation priorities beyond the capacity of individual states. This includes $6 million for Traditional Multistate Conservation Grants (T-MSCG) that support fish and wildlife management, research, education, and habitat initiatives, and $5 million for R3 Multistate Conservation Grants (R3-MSCG) focused on recruitment, retention, and reactivation (R3) of hunters and recreational shooters. The Association of Fish and Wildlife Agencies (AFWA), in partnership with the U.S. Fish and Wildlife Service (USFWS), coordinates and manages the program by setting strategic priorities, facilitating proposal review, and recommending projects for funding. Additionally, this position helps support the tenets of the Executive Order entitled “Improving Oversight of Federal Grantmaking” by strengthening oversight and coordination of, and streamlining, agency grantmaking and ensuring greater accountability for the use of public funds. In 2025, AFWA received a one-year grant to support the MSCGP Program Manager. This proposal seeks to continue that support, ensuring effective administration, transparency, and alignment of the program with state agencies and partner priorities. The project will strengthen the MSCGP through three core objectives: (1) enhance program effectiveness by finalizing and adopting updated policies, procedures, and applicant guidance; (2) coordinate the collaborative development and approval of the 2026 Priority List of Proposals, ensuring compliance with program requirements and alignment with strategic priorities; and (3) expand communication and outreach to increase awareness and understanding of the MSCGP among state agencies, partners, and applicants. Key activities include updating proposal guidelines and the AFWA application portal, providing training for applicants and Technical Review Teams, facilitating transparent and timely proposal reviews, and coordinating communication between AFWA, the USFWS Office of Conservation Investment, Technical Review Teams, the National Grants Committee, and applicants. Outreach will be advanced through regional meetings, national conferences, workshops, social media, newsletters, press releases, the MSCGP website, and the publication of the 2026 MSCGP Annual Report. Expected results include a streamlined application process, improved review and decision-making procedures, and the timely submission of a transparent and well-supported Priority List of Proposals for USFWS approval. Approximately $11 million in annual funding will be directed to multistate projects that conserve wildlife and fish resources, expand boating access, advance aquatic education and R3 initiatives, and support hunter and recreational shooter recruitment and outreach. Deliverables include updated MSCGP policies and procedures, finalized 2027 strategic priorities, the 2027 Priority List of Proposals, the 2026 MSCGP Annual Report, and training for both applicants and reviewers. The program will be monitored through participant feedback, application quality, review team performance, and engagement metrics across training, outreach, and digital platforms. Evaluation findings will inform continuous improvements, ensuring the MSCGP remains transparent, efficient, and responsive to state agency and partner needs while maximizing conservation impact across the nation.
A Taste of Conservation: Boosting Public Support of Hunting Through Approachable Wild Game Recipes
Public support for hunting continues to decline, and public perception often misunderstands the motivations behind it. Fortunately, research—including the 2025 Americans’ Attitudes Toward Hunting and Sport Shooting survey—shows that most Americans strongly approve of hunting when it is done to procure food. At the same time, they disapprove of trophy hunting or hunting they perceive as unethical. This presents a unique opportunity: aligning hunting more visibly with food-based motivations could help reverse the downward trend in support. In 2022, the Wildlife Management Institute received a Multistate Conservation Grant for a project titled Connecting Different Cultures to Hunting and Fishing through Food. That project turned 15 wild game cooking recipes from global cuisines into shareable photo and video assets. Two of the 15 recipes utilized venison. Many state agencies and organizations including National Deer Association (NDA) have used those recipes to tell the story of hunting through food. This project builds on the past successful grant by focusing on the number one meat that is used in wild game hunting: venison. This new project, A Taste of Conservation, builds directly upon that prior effort by producing 15 additional venison recipes that are simple, approachable, and universally appealing. The project will focus primarily on venison because it provides more meals than all the other game meat combined. With the six million deer harvested a year, about 1.2 billion meals are provided if you assume a quarter pound of meat per meal. Wild turkey only provides about three million meals, and elk provides 191 million meals. Deer is king of game meat harvested and will be the most engaged with content. Recipes will use easy-to-find ingredients and cooking methods accessible to most households. All content will be designed to present hunting and venison in a beautiful, flavorful, and relatable way. The project will use modern, trending video styles, mouth-watering photos, and straightforward recipe instructions that appeal to non-hunters and the average home cook. Short videos like those from Buzzfeed’s Tasty channel receive over 500 million views per month. When both hunters and anglers were surveyed, asking what format/setting they would be interested in receiving instruction, both hunters and anglers selected short informational videos (1-3 minutes in length) as one of the top categories, higher than longer videos, in-person programming, webinars, or written content. All assets will be distributed via the recruitment, retention, and reactivation (R3) Clearinghouse and made freely available to state fish and wildlife agencies. Videos will include space at the end for agencies to insert their own logos, websites, or calls to action. NDA will also promote the materials nationally through its blog, newsletter, website, social media platforms, and paid advertising campaigns. Knowing from the research that the typical hunter bought a license in 2.8 of the last five years and only 13% of hunters bought a license in each of the last 10 years, there’s a huge opportunity to retain more hunters and the vast majority of hunters, hunt deer. This project directly supports the 2026 Association of Fish and Wildlife Agencies (AFWA) Strategic Priority of R3 Marketing and is designed to help retain hunters by increasing their arsenal of what to do with their harvested venison and to normalize food-based hunting in the public eye by using the universally understood and emotionally resonant medium of food.
Advancing the use of Motus to track migratory bat movement throughout the year
Conservation of migratory species requires cross-border collaboration within and beyond the United States to coordinate conservation measures over the entire species phenology. Understanding movement patterns and habitat use throughout the year is essential to coordinating these efforts. A total of 44 states identify at least one of the three long-distance migratory bats (silver-haired, red and hoary bats) as vulnerable, imperiled or a species of conservation concern. Documenting migratory phenology of bats has been hindered by a lack of ability to track long-term movement. Recent advances in radio-transmitter technology and increased coverage of the Motus Wildlife Tracking System (Motus) network provide opportunities to track long-distance migratory bat movement. However, this requires the use of advanced attachment techniques that are not commonly used in the United States. Long-term attachment methods (more than 4 months) are available but are rarely used due to a lack of accessibility or familiarity. Attachment of tracking technology with collars is a proven method for small bat species and is regularly used to attach tracking devices to migratory insectivorous bats in Europe and insectivorous and frugivorous bats in Central America. Collar attachment of transmitters is not commonly used in the United States but Bat Conservation International (BCI) is currently pioneering the use of collars to track the Florida bonneted bat and cave myotis. The greatest barrier to deploying transmitters capable of long-duration tracking of migratory bats is a lack of knowledge on how to safely use collars. We propose to advance the use of Motus for tracking migratory bat movement by building regional and state capacity to safely use collars to attach tracking devices to bats. This will be applicable to current Motus tracking devices and future technologies (e.g., GPS) that can document the movement and habitat use of migratory bats across the annual cycle. We will train state biologists in the Northeast and Southeast on the safe use of collar attachments through a series of online and in-person workshops that provide hands-on experience with the method. Furthermore, we will develop resources that can be referenced in permitting materials. Through our workshops and targeted capture efforts (led by the Biodiversity Research Institute) in the Northeast we will deploy up to 205 tracking devices compatible with the Motus network and two new Motus stations. These efforts will help demonstrate the utility of collar attachments while simultaneously providing data on migratory movement and habitat use of bat species of conservation concern. All materials and movement data will be made easily available to stakeholders through BCI and the Motus website. We propose to focus on long-distance migratory bat species due to their wide range across the United States and an urgent need to understand their movement patterns. This information will aid conservation efforts and potentially reduce regulatory burdens and the need for legal protection. The methods and materials that we develop will be relevant beyond our targeted regions and species as collars become more familiar to state, federal, academic and private-sector biologists and are used more widely by bat biologists.
AFWA’s Legal Strategy at 10 Years: Taking Stock of our Program to Raise Awareness of State Wildlife Authorities and Develop Educational Opportunities in Wildlife Law
The Association of Fish and Wildlife Agencies (Association) established its Legal Strategy program in 2014 with the goal of building awareness of the constitutional, statutory, and jurisprudential sources of state authority to manage wildlife, to create opportunities for students and practitioners of natural resources law to learn about state management and the conservation successes of the Pittman-Robertson and Dingell-Johnson Acts, and to support state authority to address longstanding and emerging threats to fish and wildlife under this time-tested conservation framework. Methods of accomplishing these objectives have included, but are not limited to:
- Publication of materials on the North American Model of Wildlife Conservation (“Model”), public trust doctrine, and other foundational elements of wildlife law and policy
- Placement of wildlife law and policy courses with secondary educational institutions including undergraduate and law schools
- Field placements / internships / clerkships with agencies and nongovernmental organizations
- Development of continuing legal education programs for state fish and wildlife agency and non- governmental partner attorneys
- Establishment of the Association’s Legal Strategy Advisory Council (a.k.a. “Think Tank”) to advise the Association’s Executive Committee, Legal Committee, and others on emerging developments and to perform detailed analyses of issues relevant to a majority of, or all, states for their voluntary use
- Organization and sponsorship of special symposia at the North American Wildlife and Natural Resources Conference, or at other professional conference events (e.g., The Wildlife Society) After a full decade of activity, the Legal Strategy program—and all fifty states—will benefit from a comprehensive review. This review will be executed by the Principal Investigator in cooperation with the Think Tank as well as an external coordinator (see: Key Personnel), and will take the form of a report containing the following elements:
- Narrative history of the program, its conception and establishment, and relationship with other programs • Detailed review of all Legal Strategy sub-programs, projects, and deliverables, as well as funding sources • Qualitative surveys of program collaborators and partners
- Assessment of program priorities, success in meeting those priorities, and what if any shifts are merited as the Legal Strategy moves into its next decade
- Assessment of effective approaches to engaging governmental members and nongovernmental conservation partners in “horizon scanning,” efforts to foresee emerging issues and problems facing conservation professionals, and to strategize initiatives to deal with those problems
- Development of best practices applicable to AFWA’s work to forecast emerging issues and problems, and to develop strategies in response to them.
Aiming for New Target Shooters from Anglers’ Ranks
The recent Multistate Conservation Grant-funded 2022 National Survey of Fishing, Hunting and Wildlife-Associated Recreation (National Survey) reported three times more target shooters (47 million) in the U.S. than hunters (15 million 6 years and older), indicating overall greater public interest. In addition, the 2022 National Survey also shows 50% of target shooters also fish compared to only 25% that also hunt (Jerry Leonard, USFWS, personal communications). The percentage for all anglers who are target shooters is 36%; this percentage goes up to 38% if those age <18 are dropped. For the U.S. six-and-over population as a whole, the percent of target shooters is 16%, so an angler is more than twice as likely to be a target shooter than a random U.S. resident. Given the need to increase target shooting participation, the high affinity for target shooting among anglers combined with the fact that states already have contact information and basic relationships with millions of anglers, states’ Recruitment, Retention and Reactivation (R3) programs may have a significant opportunity before them to recruit new target shooters from anglers’ ranks. However, no one has examined if this opportunity is worth pursuing or not. A need exists to determine if this is a significant opportunity, and if so, how states can most effectively pursue and recruit these potential new target shooters. State agencies are ideal to test this potential opportunity to recruit new target shooters because they have access to anglers via license records, the necessary R3 research and application knowledge and are the intended beneficiaries for implementing the findings, if proven worthwhile. Southwick Associates will be contracted to coordinate efforts and conduct quantitative research based on their recent similar efforts, and DJ Case & Associates will be contracted to provide qualitative research and web-design services. Work will begin by first thoroughly examining angler and target shooter data within the 2022 National Survey data set to identify commonalities and concepts to test. Next, we will conduct quantitative and qualitative work to find out more about target shooters who also fish, and how anglers who do not shoot might be encouraged to do so. The summarized results, including marketing recommendations, will then be tested via a pilot campaign in one state per Association of Fish and Wildlife Agencies region. The insights from these tests, along with the research results, will then be summarized and distributed to states and Non-governmental Organization partners to use in their own custom marketing efforts. Recommendations will include describing if target shooters can be effectively recruited from anglers’ ranks, how to do so, along with tested imagery and messaging that will enhance recruitment success. This project builds on previous Multistate Conservation Grant investments, specifically by utilizing the 2022 National Survey and further exploring insights under production in 2024 via the Outdoor Stewards of Conservation Foundation’s "Welcome New Shooters" project. The expected outcome, if the pilot campaigns prove successful, will be greater numbers of target shooters.
Aquatic Connectivity Collaborative: Expanding a Trusted Regional Protocol and Combining Barrier Assessment Databases for the Enhancement of Sportfish Populations in the NEAFWA and SEAFWA
Both the Southeast Aquatic Resources Partnership (SARP) and the North Atlantic Aquatic Connectivity Collaborative (NAACC) maintain databases to document anthropogenic barriers in streams. We propose to upgrade the NAACC database and extend its geographic scope to cover 16 states and territories in the Southeastern U.S. covered by SARP (one SARP state, Virginia, is already covered by the NAACC) with potential to include other regions of the U.S. over time. SARP is already working with states in the Midwest, Intermountain West, and Great Lakes regions. The NAACC central coordinators based at the University of Massachusetts Amherst, are included in this proposal as subrecipients; their role will be to oversee the upgrade and expansion of the NAACC database. This new database will be maintained by SARP and will ultimately result in a more streamlined and unified process for collecting field data, prioritize sites for restoration, and ultimately reconnect more miles of aquatic habitat for sport fish and non-game aquatic species across the states and territories of both the Southeastern Association of Fish and Wildlife Agencies and the Northeastern Association of Fish and Wildlife Agencies, as well as the nation as a whole.
Assessing Training Needs in the Natural Resources Professions and Building a Clearinghouse of Professional Development Courses
Fish and wildlife professionals need high quality training to enable them to meet their professional challenges. Success in the workplace is critical for these professionals be they state or federal agency, nongovernmental organizations, industry or others. Yet the vast majority of employing entities are poorly equipped to provide their staff with such training. The science societies, notably The Wildlife Society and the American Fisheries Society, provide significant course offerings but it is highly dispersed among chapters, sections and nationally with limited coordination. Key training partners such as the Management Assistance Team, academic institutions, other nonprofits and even private industry also provide high-quality training courses however these opportunities are often hard to identify, are not coordinated with other providers and collectively leave gaps unrecognized or key training needs insufficiently met. Recent conversations with agency heads showcase these gaps with numerous topics of interest for which there are no existing training opportunities identified such as fish kill investigations. Based upon a structured and facilitated workshop on the future of professional development in the fisheries and wildlife profession with participants from a highly diverse set of organizations and agencies, it was clear that our profession would greatly benefit from a more collaborative and efficient approach to providing training. To create the foundation for this important effort, two key tasks were identified as fundamental to addressing the needs. First is to fully understand the constraints, opportunities and needs of state fish and wildlife agencies in providing comprehensive training opportunities for their staff. The ability of state agencies to provide training varies greatly with some states essentially having no capacity whatsoever while some states have strong programs with solid structures in place. The second major goal of this project is the development of a structured web-based open access clearinghouse of professional development training opportunities. This tool will allow training providers and users to search for and share courses already in deployment, craft training options and coursework plans, and allow for better utilization of qualified instructors across the profession. This clearinghouse will allow for better planning on course delivery, promote reduced duplication, and allow for more efficient sharing of instructional resources throughout the fish and wildlife profession. This project will approach this objective through a two-step process of developing a formal survey followed by a series of focused workshops that will engage fish and wildlife administrators in discussions and explorations regarding training provision support and needs. The primary beneficiaries of this project are state fish and wildlife agency staff at all levels with the eventual goal of ensuring that every state agency has the ability to provide staff with the training to be successful in their current position and in positions to which they aspire. This project will help our profession move to a much more thoughtful collaborative and efficient model that will benefit our people agencies and the resource.
Beyond the Catch: Building a Communication Blueprint for Bass Fisheries
American fisheries and wildlife professionals are well trained in science-based problem solving, but their roles reach far beyond biology. They often serve at the public interface, responsible for explaining management decisions, presenting regulation changes, participating in events, and securing compliance from anglers and other stakeholders. For many citizens, agency biologists may be the only point of contact with state agencies, but many fisheries professionals have little to no formal training in communicating with anglers, especially black bass (e.g., largemouth, smallmouth, and Florida bass) anglers who are both highly knowledgeable and deeply passionate about this group of sportfish. This lack of communication training limits the ability of fisheries biologists to build trust, retain participation, and strengthen public support. The Beyond the Catch project addresses this need by providing long-term, research-based communication training tailored for fisheries professionals that work with the black bass angling community. The program is designed to strengthen how state fisheries biologists exchange information and build relationships with anglers, with the broader goal of supporting recruitment, retention, and reactivation of participants in recreational fishing. Two objectives guide the program. Objective 1 delivers a multi-stage communication training program for two cohorts of 30 agency personnel each. Monthly online sessions and regional in-person workshops will help participants build skills specific to working with black bass fisheries, including audience assessment, clear messaging, intentional listening, presentation delivery, interviews, and outreach products. The program’s emphasis on practice, feedback, and peer exchange will help participants develop lasting networks and communities of practice that extend their skills beyond the project. Objective 2 will bring together black bass anglers and agency participants for angler dialogue workshops to address concerns, clarify misunderstandings, and highlight shared values and goals. These workshops will create opportunities for participants to apply their communication training as they facilitate interactive sessions and will provide anglers a forum for sharing their perspectives. Participants will gain confidence through applied practice, while agencies gather insights into the agency–angler relationship. Black bass angler dialogue reports will capture the results and provide agencies with actionable next steps. Key deliverables include participant self-assessments, training workbooks, angler dialogue reports, regional communication reports, and a final summary report. These will document how skills were applied, highlight lessons learned, and provide recommendations for continued outreach. The project’s beneficiaries include state biologists, bass anglers, and the wider angling community. Biologists will gain lasting skills and peer support, bass anglers will benefit from clearer and more responsive engagement, and agencies will be better equipped to strengthen participation, advance conservation goals, and sustain recreational bass fishing for future generations. Beyond the Catch directly supports the statutory purpose of “Relevancy and Capacity Building” by addressing a critical skills gap. By investing in communication training, agencies will enhance their ability to connect with the public, build trust, and manage black bass fisheries in ways that are both effective and sustainable.
Beyond the Catch: Investigating the Role of Fishing Guides in Angler R3
This project aims to provide key insights to help practitioners of recruitment, retention and reactivation (R3) and the recreational fishing industry bolster fishing participation by exploring the underexamined role that fishing guides play in recruiting, retaining and reactivating anglers. Fishing participation counts and rates are at or near their highest levels in recent years; however, there are underlying warning signs including high churn and a declining frequency of fishing. The continued attrition and reduced frequency of fishing among existing anglers and the long-term trend of declining participation as a percentage of the population suggest that sustaining recent growth and encouraging regular participation remains a challenge. Often an overlooked component of an angler’s R3 journey, guided fishing services may act as key touchpoints for recruitment helping individuals try fishing through personalized experiences while offering support, motivation and access assistance to retain or re-engage anglers. A North Carolina study found that over 90 percent of guided clients reported their guide served as a role model indicating a powerful interpersonal influence on angler behavior. This project aims to better understand this impact. By examining the role of fishing guides in angler R3 through semi-structured interviews with up to 120 guides across the U.S. spanning saltwater, freshwater and fly fishing, we aim to uncover the interpersonal, instructional and emotional elements that shape guided fishing experiences. By including both mainstream and niche guide services such as those focused on women, we seek to explore how different guiding approaches influence client engagement and satisfaction. In addition, to guide interviews, the study includes a brief anonymous customer survey distributed via guide networks to assess clients’ fishing participation before and after their guided trips. The findings will help inform more effective R3 strategies for state agencies while offering guides actionable insights to improve communication, customer experience and business outcomes. DJ Case and Associates has been identified as the subrecipient of this grant based on their extensive experience in conducting quality research and communication efforts in the realm of R3.
Boosting Local Support for New and Expanded Shooting Ranges
Recent legislative changes make it easier for states to use Wildlife Restoration funds to construct or expand shooting ranges. In addition, several multi-state conservation grants are showing how to identify where new ranges are needed (National Shooting Sports Foundation), how to attract non-traditional audiences to ranges (Outdoor Stewards of Conservation Foundation) and the types of shooting activities that will maximize use of shooting ranges (Sportsmen’s Alliance Foundation – Association for Conservation Information). These projects will help expand range capacity and boost participation, but states and private range operators still face hurdles in gaining public support to build new ranges and expand existing locations. Much of this relates to the public’s current understanding of the negatives associated with ranges, such as noise, but little is known or communicated about positives, such as jobs, retail sales, generation of conservation excise tax revenues, provision of safe places to shoot, education for new firearm owners, and more. Limited public awareness of these benefits can contribute to lower public support for state agencies and their missions plus suppress efforts to boost participation through states’ provision of new or expanded range opportunities. This project will help states increase public support for building and/or expanding shooting ranges by generating and communicating information regarding the jobs, tax receipts, conservation revenues, and other economic impacts generated from a typical range visit. The results will also include a virtual calculator that allows range operators to easily quantify and report the total economic impacts their operations generate for their local communities based on their expected or actual range use levels. This work will be accomplished under contract to Southwick Associates leveraging data from the multi-state grant-funded target shooting economics project currently underway by the Sportsmen’s Alliance Foundation (SAF) and expected by July 2024 which significantly reduces the cost of this proposed project. This effort will also include a survey of the U.S. general public to gain a better understanding of the common reasons why people often oppose shooting ranges and reasons why non-shooters would accept new ranges. The results will help guide state and industry public communications efforts when proposing new sites. Survey content will be developed with input from state and private range operators recruited from SAF and its industry partners, then fielded using standard online sampling and analytical techniques by Southwick Associates. Results will be shared in a graphics-based format sharing recommended approaches and messaging for boosting public support and helping range managers better understand how to address public concerns. The virtual calculator allowing ranges to develop custom economic impact estimates will be posted to the SAF website, shared with other shooting organizations for posting, and promoted via direct contact with all state range managers and industry sources. This project will be led by the Sportsmen’s Alliance Foundation which has significant experience delivering economic projects to state agencies and working with states and industry on issues such as ranges and conservation. Without the information to be provided by this project, states and other range operators will continue to experience higher levels of opposition for new ranges than otherwise necessary, thereby minimizing capacity to recruit and retain target shooters. There are no sub-recipients for this project.
Bowhunting in the U.S. Market Study: Updated Insights into Bowhunter Attitudes, Motivations, and Economics
The 1999 publication “Bowhunting in the United States: A Market Study” was based on national research by the Archery Trade Association and Responsive Management and remains one of the most requested reports by industry groups agency partners and other bowhunting stakeholders. To remain a useful resource for agency and organizational planning and recruitment, retention and reactivation (R3) purposes, the 26 year old study must be updated with new data reflective of today’s bowhunters and their motivations, participation characteristics and other attributes. The overall bowhunter population has changed significantly since the 1999 study was conducted. Without updated data, state and federal agencies will lack reliable insights into participation trends, barriers, initiation opportunities and other bowhunting topics that directly support R3 priorities and plans. Notably, the National Survey of Fishing, Hunting and Wildlife-associated Recreation does not collect detailed information on bowhunter participation. Bowhunters are a critical constituency for several reasons. They are a major user group in big game management, especially deer. Bowhunters also tend to be especially avid often spending more time and money than many other types of hunters. This means that as a group they are important contributors to conservation and state agencies through Pittman-Robertson excise taxes on archery equipment and license sales. Declines in bowhunting participation would mean less revenue for state agencies for conservation. Understanding this constituency through research means being able to better serve their needs. Bowhunters are also an important audience for R3 initiatives because many people enter hunting through archery and non-hunting archers are a recruitment pool for bowhunting. Participation trends affect agency planning policy and R3 initiatives. Archery businesses also rely on bowhunter participation and economic data for a variety of purposes. Data from the 1999 bowhunter market study have also been used by legislators and governing bodies to demonstrate hunting’s contribution to local and regional economies and assist in protecting the sport via legislation. It is important to uncover changing market characteristics and understand the current economic impacts to speak intelligently at a macro level about the importance of bowhunting. This project will fill the need for comprehensive new data on the United States bowhunter market through the implementation of a scientific trend study on bowhunting participation, motivations, demographics and more, as well as the economic impacts of bowhunters and their contributions to wildlife conservation funding. Data will be collected on the national and regional levels and the research will be used to produce a national report with key findings and regional comparisons as well as accompanying full-color booklet of results. The project team will also produce factsheets for digital distribution. Major findings from the project and the communications deliverables will be presented in a national webinar to agency personnel and bowhunting stakeholders. Responsive Management will be a subrecipient for this project and responsible for updating the survey instrument fielding the survey and collecting new national and regional data, analyzing the data, producing summary reports and factsheets, and planning and delivering the webinar in partnership with the Archery Trade Association. All state fish and wildlife agencies, non-governmental organizations, industry partners and congressional staff will benefit from receiving updated information about this important constituency as bowhunters represent some of the most avid hunters who contribute substantially to the Pittman-Robertson funding mechanism.
Bridging the Gap: Building Pathways for NASP® Families to Outdoors Resources that Foster Lifelong Recreation
This project is a partnership between the National Archery in the Schools Program®, Southeastern Association of Fish and Wildlife Agencies, Midwest Association of Fish and Wildlife Agencies, International Hunter Education Association, National Bowhunter Education Foundation, eResources LLC Via Studio division, and the National Wild Turkey Federation. This initiative aims to increase long-term participation and retention in archery and other outdoor recreational activities among students introduced to archery through the National Archery in the Schools Program and their families. In the Southeastern Association of Fish and Wildlife Agencies states, 353,714 students participated in the National Archery in the Schools Program during the 2024 and 2025 reporting years, and 452,750 participated in the Midwest Association of Fish and Wildlife Agencies states. Across these regions, 8,598 schools host the National Archery in the Schools Program®, with program coordinators housed within state fish and wildlife agencies. Despite strong interest, many students and families lack awareness of accessible pathways to continue participation in archery, fishing, and hunter and bowhunter education. Studies by the Archery Trade Association confirm a drop-off in participation after graduation due to limited awareness of local facilities and opportunities. This project will connect participants and their families directly with nearby archery ranges, urban fishing sites, and hunter and bowhunter education courses, promoting lifelong recreational habits, increased family involvement, and enhanced conservation awareness. Activities include mapping National Archery in the Schools Program schools and nearby resources in up to ten states, launching regionally targeted digital marketing campaigns using geofencing technology, distributing family-oriented digital resource packages through school coaches, and implementing an evaluation framework that tracks participation and engagement across school, range, and fishing locations. Partners will collaborate to ensure accurate mapping, develop messaging that resonates with youth and families, and provide ongoing analysis of campaign success. Expected outcomes include increased awareness of local recreational opportunities, measurable growth in visits to community archery ranges and fishing sites, enhanced family participation, and establishment of a scalable model for replicable recruitment, retention, and reactivation strategies. Deliverables include a comprehensive mapping 2 report, creative marketing materials, an advertising and marketing campaign with analysis, digital resource packages, a full project evaluation report, quarterly trend reporting, and a final presentation of findings for state fish and wildlife agencies and partners. The primary beneficiaries are students participating in the National Archery in the Schools Program® and their families, along with state fish and wildlife agencies seeking to strengthen youth engagement in outdoor recreation. No subrecipient activities are expected.
Building Capacity for Conservation: National Training, Leadership, and Collaboration for State Fish and Wildlife Agencies
The Association of Fish and Wildlife Agencies’ (AFWA) Management Assistance Team (MAT) proposes a national professional development initiative to strengthen the leadership and capacity of state fish and wildlife agencies. The project will deliver high-quality training, consulting and resources to enhance staff effectiveness, improve retention, and support conservation programs funded through the Wildlife Restoration and Sport Fish Restoration Acts. This initiative addresses a critical need: State fish and wildlife agencies are facing rapid changes in workforce skills requirements, loss of institutional knowledge, and increasing conservation challenges. According to a January 2025 report from The World Economic Forum: “Overall, employers expect 39% of workers’ core skills to change by 2030”. State agency staff have also noted the lack of coordinated, cross-agency training efforts, resulting in missed opportunities for collaboration and efficiency. AFWA’s MAT is a trusted provider of leadership and professional development to state agencies and is uniquely equipped to address this need. With decades of experience and deep connections to states, MAT is positioned to scale access to high-quality, cost-effective training and build stronger cross-agency collaboration. With support from the Multistate Conservation Grant Program (MSCGP), this project will scale up delivery and coordination of professional development opportunities nationwide. This project will support two primary objectives: (1) Deliver at least 800 training engagements through online courses, live webinars, in-person workshops and on-demand trainings; and (2) Develop a dynamic training and professional development resource guide and directory to share best practices, build community among training leads and promote cross-agencies learning. MAT will expand access to its courses and webinars, while maintaining high standards of instructional quality and participant engagement. The team will track participation and outcomes to ensure broad reach across agencies. By investing in the people behind conservation, this project directly supports AFWA’s MSCGP strategic priorities to enhance workforce effectiveness and program outcomes. The benefits will extend well beyond the grant period, as training resources remain available, and the training leads network continues to drive collaboration and shared growth nationwide.
Building Conservation Workforce Capacity through Applied Training in Strategic Communication and Related Skills
The purpose of the proposed project is to strengthen conservation workforce development by enhancing undergraduate preparation for careers in fisheries, wetlands, and aquatic systems through targeted professional development and applied training. This approach directly supports the Association of Fish and Wildlife Agencies (AFWA) strategic priority of Professional Development by enhancing undergraduate preparation for conservation careers through interactive, research-based training modules integrated with applied internship experiences. Additionally, it indirectly advances the priority of Expanding Relevancy and Engagement by equipping early career professionals with communication and human-dimensions skills, enabling them to engage various publics effectively, build stakeholder trust, and implement best practices across agencies nationwide. The project will focus only on training relevant to sport fish and their associated habitat requirements. This proposal addresses these needs through a coordinated series of activities. First, a national survey will update agency perspectives on the competencies and barriers that early-career professionals face, capturing data from respondents across multiple regions and agency types. Using these insights, the project team will develop four interactive, research-informed online training modules, each approximately 20 minutes long, covering communication, human dimensions, and professional norms. Modules will integrate applied exercises, case scenarios, videos, podcasts, and story maps to actively engage pre-professional students and reinforce skill development. The modules will be embedded in summer sport fisheries-related internships for ten undergraduate students across ten host sites, providing real-world experience while ensuring that interns apply newly acquired skills under agency mentorship. Eight internships will be funded through this proposal and two will be supported by the Johnny Morris Institute of Fisheries, Wetlands, and Aquatic Systems (JMI). The impact of the modules will be evaluated through applied assignments, surveys, and interviews with interns and mentors, and findings will inform the final version of the modules that will be disseminated nationally. Expected outcomes include increased competency and career confidence among interns, stronger agency-university partnerships, and creation of scalable, sustainable training resources for workforce development. Deliverables include the four online modules, a national survey dataset with summary reports, a technical report highlighting actionable recommendations, at least one peer-reviewed journal article, and at least one conference presentation. Online modules and project materials will be publicly available through the JMI website and disseminated to partner agencies, universities, and professional audiences nationwide. Intended beneficiaries include undergraduate students, agency mentors, universities, conservation organizations, and early-career professionals nationwide who will gain from improved preparation and professional development. By equipping future conservation professionals with critical communication and human-dimensions skills, this project not only strengthens agency capacity but also supports meaningful engagement with the public, fostering long-term support for fish and aquatic habitat management. There are no subrecipient activities.
Can the Role of Online Hunting Communities Lead Us to New Hunters
This initiative is a partnership between the Southeastern Association of Fish and Wildlife Agencies, Midwest Association of Fish and Wildlife Agencies, Council to Advance Hunting and the Shooting Sports, DJ Case and Associates, Southwick Associates, and participating states. How do new and beginner hunters use social media in their hunting journeys? Does usage among novice hunters vary by platform? Should state wildlife agency recruitment, retention, and reactivation specialists seek out and engage with novice hunters on social media platforms, and if so, how? How can states and partners engage with specific hunter segments to maximize our return on investment? Without answers, the Recruitment, Retention, and Reactivation Community can only guess how to market to potential new hunters, and the impacts of these platforms on hunter recruitment and retention are not well known. This project seeks to comprehensively understand how novice hunters utilize social media for learning and social support, providing crucial insights for enhancing recruitment and retention efforts. Novice hunters’ social media behaviors can help fish and wildlife agencies create targeted outreach programs, allocate resources efficiently, and improve recruitment outcomes. This project will employ a multifaceted approach, combining regional focus groups, social listening techniques, and a survey of new licensees to analyze the impacts of social media platforms and personal interactions with them. The expected outcomes for fish and wildlife agencies and organizations include providing valuable insight into the social media habits of novice hunters. By understanding which platforms and content engage them most effectively and enabling agencies to effectively allocate limited marketing budgets and optimize social media engagement strategies. Deliverables from this project will provide fish and wildlife agencies and organizations with a comprehensive social listening inventory, determining how novice hunters use these platforms, a detailed report on regional focus groups, and survey findings for optimizing the use of social media for novice hunters in the Southeastern and Midwest regions. Key topics and terms will be identified for building the survey questionnaire, and a report summarizing key findings will be produced. To increase efficiency and recruit participants, there is a need to continue understanding social media platforms to recruit new and beginner hunters to be the best possible stewards of the limited funding available for recruitment, retention, and reactivation. Without funding for this project, recruiting and retaining new participants in hunting through online platforms will be limited without knowing more specifics of how to reach this specific target audience on social media.
Comprehensive Research on Participation and Perceptions of Four Key Fishing Segments: Flyfishing, Surf fishing, Ice fishing, and Charter boat fishing
Past research from the U.S. Fish and Wildlife Service’s (USFWS) National Survey of Fishing, Hunting, and Wildlife-Associated Recreation (funded by Federal grant F20AP00134), the Recreational Boating and Fishing Foundation’s Special Report on Fishing, (funded by Federal grant F23AC00806), and Outdoor Stewards of Conservation Foundation’s Honing Youth Fishing Programs to Create Avid Anglers (funded by Federal grant F24AP00304), have helped fish and wildlife agencies, as well as the fishing and boating industry better understand these participants and improve communications pertaining to angling and boating opportunities resulting in advanced recruitment, retention, and reactivation (R3) efforts of anglers and boaters. The primary purpose of this project is to build upon decades of research and provide new insights that not only align with past grant research, but will help beneficiaries better understand barriers to entry, current participation, demographics, perceptions, economics, and opportunities pertaining to four understudied, but vital, fishing segments: Charter Boat Fishing both fresh and saltwater charters including in-shore and off-shore saltwater charters, Surf Fishing, Ice Fishing, and Flyfishing. Detailed insights gained from this project will help improve communications with anglers, boaters, and the general public regarding angling and boating opportunities helping long-term sustainability of fishing. Activities to be performed include all aspects of creating and administering four separate research projects using online methodology resulting in four separate in-depth reports, and sharing full reports, including key findings and recommendations, with state fish and wildlife agencies as the main intended beneficiaries, as well as with fishing and boating industry organizations. Project objectives include utilizing survey results to develop baseline data and quantify current participation rates in each of the four fishing categories, as well as identifying new insights into each fishing segment that will assist beneficiaries. Examples of potential new insights for each specific fishing segment include frequency of participation, costs incurred, group size when participating, location such as in-state vs. out of state, distance travelled, average time spent fishing per trip, where participants gain information, what they like about the activity, perceptions of fish and wildlife agencies, suggestions on how to grow participation, approval rating on current license costs, tackle used, retailers frequented, top barriers to participation, potential messaging that could be used for targeted outreach campaigns, approval rating of current access and opportunities including targeted fish populations, full demographics of current participants. Report data will be used to recommend messages to help improve communications with anglers, boaters and the public regarding the opportunity to give one, or more, of these activities a try which will help recruitment efforts leading to increased participation. Deliverables include four separate research reports resulting in improved understanding of these four important fishing segments. The grant team will share results and recommendations to stakeholders for actions to be taken including potential actions to lower barriers to entry and increase overall participation. Each of the four studies will result in a separate report that will provide new, and in-depth, insights into each fishing category. The grant team has a combined 55 years of experience conducting research, including several projects from similar federally funded grants for fishing and the outdoor space. The grant team’s extensive experience, along with combining four studies into one proposal, allows for extensive cost savings while providing highly valuable data.
Coordination of Farm Bill Program Implementation to Optimize On-the-Ground Fish and Wildlife Benefits to the States
The Farm Bill conservation programs play a critical role in supporting both America farmers and ranchers and the work of state fish and wildlife agencies. This project, led by the Association of Fish and Wildlife Agencies (AFWA) through its Agriculture Conservation Committee (ACC) and working groups, will provide that essential communication. Dedicated staff support will ensure timely information sharing through monthly news updates, weekly briefings, and participation in AFWA communications. This project will also support bi-annual ACC meetings and provide travel assistance for state staff to attend key meetings, conferences, and Farm Bill workshops – opportunities that are financially out of reach but vital for sharing expertise and strengthening program delivery. By supporting working groups focused on specific Farm Bill programs, this project will create space for states to share solutions, troubleshoot challenges, and elevate landowners’ perspectives that improve program outcomes. AFWA will compile and deliver science-based recommendations to U.S. Department of Agriculture (USDA) and conservation partners ensuring that wildlife conservation needs are fully integrated into agriculture policies. Expected results include stronger collaboration among states, increased awareness of Farm Bill opportunities, more effective program implementation, and expanded access to hunting and fishing. Ultimately, this project will help ensure Farm Bill conservation programs continue to deliver long-term benefits for landowners, rural communities, bird, mammals, sport fish and the public.
Coordination of Farm Bill Program Implementation to Optimize On-the-Ground Fish and Wildlife Benefits to the States
The grantee represents the consensus interests of state fish and wildlife agencies to ensure that fish and wildlife habitat conservation needs are properly incorporated into United States Department of Agriculture (USDA) Farm Bill conservation programs. In 2023, these USDA funds provided $1.77 billion for the Conservation Reserve Program (CRP), protecting 1.8 million acres of land by taking marginal cropland out of production and 2.4 million acres into grassland conservation. In addition to this “bread and butter” program for most wildlife agencies, the NRCS spent nearly $5 billion dollars on conservation programs the same year. Additional investments in conservation through the Inflation Reduction Act of 2023 also provided state agencies with an opportunity to leverage these funds for fish and wildlife. Roughly 70% of the Continental United States (CONUS) land base is privately owned, so Farm Bill conservation programs targeting these lands have broad-reaching effects on fish and wildlife conservation. State fish and wildlife agencies help the Natural Resources Conservation Service (NRCS) and Farm Service Agency (FSA) deliver these programs by providing technical assistance, participating in State Technical Committees and Local Working Groups, and working within USDA offices to ease administrative workloads. The current Farm Bill passed in December 2018 and is set to expire on September 30, 2024. While the goal is to have the Farm Bill reauthorized by this date, the reality is that passage will likely occur late in 2024, or in 2025. The new farm bill will bring opportunities for input and collaboration as the USDA finalizes rules and implements programmatic policies and procedures. State agencies must proactively work with USDA to properly incorporate the needs of fish, wildlife, and their habitats into rules, policies, strategic frameworks, and conservation practices. State agencies’ effectiveness in this regard relies in part on their ability to share information among themselves and to address USDA with a unified voice. The grant will support collaboration and coordination of state fish and wildlife agencies across all regions to provide input during the rule-making process of these USDA programs and feedback on how program implementation and rollout of the continued Farm Bill is functioning in each state, including recommendations for further actions. The grant will also facilitate coordination and collaboration with conservation partners who share AFWA’s agriculture conservation goals. The grantee will facilitate working groups under the broader Agriculture Conservation Committee (ACC) that represent each farm bill program impacting wildlife to ensure state members are aware of updated policies and have an opportunity to voice professional opinions, ensuring that these federal dollars are used as effectively as possible. Those working groups include the Conservation Reserve Program, Environmental Quality Incentives Program (EQIP) / Conservation Stewardship Program (CSP), Farm bill Easements, Forestry, Public Access, Regional Conservation Partnership Program (RCPP), and Private Lands working groups.
Coordination of Fish and Wildlife Conservation by State Fish & Wildlife Agencies Across Multiple Jurisdictions
State fish and wildlife agencies are charged with managing wildlife for the benefit of the public but many federal agencies also share wildlife management responsibilities across state boundaries and engage in international forums. In addition, nongovernmental organizations (NGOs) dedicated to species and habitat conservation operate at regional, national, and international levels—often in coordination with state and federal partners. Without strong, strategic coordination among all parties, the full benefits of these varied efforts cannot be realized. Successful conservation across North America requires dedicated resources to bring state agency leaders to the table and ensure their voices are heard. Many state agencies are already stretched thin, with limited resources focused on internal, state-specific priorities. Without external support, they often lack the capacity to participate meaningfully in broader, multi-jurisdictional efforts. For example, decisions made through international bodies such as the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) and the International Union for Conservation of Nature (IUCN) can significantly affect the authority and operations of state fish and wildlife agencies. While U.S. federal agencies, foreign governments, and NGOs actively participate in these forums, state agencies frequently lack the time and funding needed to engage effectively. Participation in CITES is particularly critical due to its economic implications. The trade of furbearers supports hundreds of thousands of Americans and generates hundreds of millions of dollars annually in tax revenue and economic activity. Ensuring a coordinated and informed state agency presence in international conservation discussions is essential. To meet this need, the CITES Technical Work Group was established in 1994 by the states. In parallel, dedicated resources are also needed to foster, maintain, and expand relationships between state agencies and industry. Hunting- and angling-supportive industries contribute substantial excise tax revenue under the Wildlife and Sport Fish Restoration Acts—funding that forms a significant portion of state agency budgets. Improved communication with industry reduces misunderstanding and promotes collaboration at events and conferences where NGOs and industry representatives convene. Effective coordination also relies on strong centralized communication. Accessible platforms ensure that key issues are identified, and that state agencies and their partners can collaboratively develop solutions to cross-jurisdictional, national, and regional challenges. Currently, the Association of Fish and Wildlife Agencies (AFWA) website—launched in 2018—is outdated and only partially meets Section 508 compliance. A redesigned website will ensure mobile optimization, Priority Accessibility Level AA 508 compliance, and improved search engine visibility (SEO), enhancing accessibility for AFWA members and partners and supporting broader coordination efforts. Outcomes of this project will include increased state participation in critical international and national conservation forums, improved collaboration between agencies and industry stakeholders, and a modernized communication platform to support coordination across jurisdictions. Together, these investments will amplify the states’ voice in conservation policy and strengthen the long-term capacity of agencies to manage wildlife for the benefit of the public.
Coordination of National Scale Conservation by State, Provincial and Territorial Fish & Wildlife Agencies
State Fish and Wildlife Agencies are charged with managing wildlife for the benefit of the public. Numerous federal agencies share management responsibility across state boundaries. Non-governmental Organizations (NGOs) dedicated to conserving specific species and landscapes act regionally and nationally in coordination with State and Federal Agencies. Without strong coordination, it is impossible to realize the full benefit of these varied efforts. Coordinating successful conservation efforts among all involved parties across North America requires the resources to bring state agency leaders to the table. Many state agencies whose resources are focused on internal, state-focused efforts (often inadequate for that purpose) would be unable to participate in these efforts without external funding support. Related to this is the necessity for dedicated resources to foster, maintain, and grow relations between state agencies and industry. The latter is responsible for excise tax contributions to the Wildlife and Sport Fish Restoration funding programs, which are significant contributors to agency budgets. When state agencies and industry are not actively meeting and coordinating, there is a high risk of misunderstanding and dysfunction. Opportunities to coordinate with industry exist at specific events and at most other conferences and meetings where NGO industry representatives are present. Centralized communications ensure that relevant issues are brought to light, and state fish and wildlife agencies and their partners can debate and discuss the best solutions to cross-jurisdictional, national, and regional wildlife management issues. The Association of Fish and Wildlife Agencies (AFWA) website is currently not 508 compliant. Section 508 compliance is important for websites because it makes them more accessible to a broader audience, including AFWA’s members. State fish and wildlife agency leadership in landscape conservation is essential to the long-term sustainability of fish and wildlife. In 2018, AFWA passed a resolution on landscape conservation that acknowledged the importance of landscape conservation and the need for collaboration between state fish and wildlife agencies and the US Fish and Wildlife (FWS) because of their unique roles and authorities over fish and wildlife. Three of the four fish and wildlife regional associations (Northeast Association of Fish and Wildlife Agencies, Southeastern Association of Fish and Wildlife Agencies, Midwest Association of Fish and Wildlife Agencies) have established regional landscape conservation collaboratives with support from the FWS. The Western Association of Fish and Wildlife Agencies is leading several individual landscape conservation initiatives. A full-time national landscape conservation coordinator is needed to
- provide professional staffing of the AFWA/FWS Landscape Conservation Joint Task Force;
- support coordination between regional fish and wildlife association landscape conservation collaboratives;
- support the implementation of the recommendations of the AFWA President’s Task Force on Shared Science and Landscape Conservation and the State Wildlife Action Plan Landscape Conservation Framework;
- and serve as a liaison between the states, federal agencies, landscape conservation partnerships, and NGOs working in the landscape conservation space to foment communication and raise awareness and secure resources for regional fish and wildlife association landscape conservation priorities.
The FWS and regional fish and wildlife associations provided funding over the past two years to hire a part-time national landscape conservation coordinator. Funding for the part-time position will end in September 2023. This proposal seeks funding for a full-time coordinator for one year. Additional funding will be sought in the future to continue this coordination capacity. This proposal will allow for coordinating conservation across the United States by state, regional, territorial, and provincial fish and wildlife agencies (including Canadian leadership involved in US conservation efforts). This coordination will lead to better policy, greater efficiency, and the most effective conservation efforts.
Coordination of State Fish and Wildlife Agencies’ Authority to Manage Wildlife Resources in Concert with Federal Actions Required by International Treaties, Conventions, Partnerships, and Initiatives
Decisions made in international fora, such as the Convention on the International Trade in Endangered Species of Wild Flora and Fauna (CITES) and the International Union for Conservation of Nature (IUCN), can positively and negatively affect the management authority or practices of state, provincial, and territorial fish and wildlife agencies. However, the state fish and wildlife agencies (states) do not have the resources (e.g., time or funding) necessary to all participate in CITES, IUCN, or other international fora. At the same time, U.S. federal agencies, foreign governments, and NGOs are at the table and have input in decisions. Therefore, it is critical that state and territorial fish and wildlife agencies have a voice in international fora. In 1994, the states created the CITES Technical Work Group (Work Group) to address the need in an efficient and effective manner. It includes a member from each state regional association and AFWA. The Work Group has been highly effective in supporting the state’s (and where appropriate Canadian Provinces and Territories) ability to manage and conserve wildlife, and in influencing decisions through science-based positions that encourage the sustainable use of wildlife. In the absence of the Work Group, the states do not have a voice, nor can they bring science-based, on-the-ground expertise to help guide decisions. 2025 is a particularly important year because the CITES Conference of the Parties (CoP20) and the IUCN World Conservation Congress will occur. In 2023 and 2024, the CITES Technical Work Group collaborated with the USFWS on non-detriment findings development, species data and information collection (e.g., polar bear, caribou, and peregrine falcon), and preparing for the Animals and Standing Committee; participated in working groups (e.g., non-detriment findings, reducing the risk of zoonotic disease emergence, species specific groups); represented the state agencies at the CITES Animals and Standing Committee; participated as a member of the US Delegation to the Standing Committee; and kept the state agencies informed on CITES issues and developments. This was in preparation for the Conference of the Parties and Standing Committee meetings in 2025. The purpose of the grant is to ensure that state positions and data/management information is presented in international forums; that those positions support sustainable use, state authority, and the conservation and management of native species using the best available science; and that the states and the U.S. government collaborate on international conservation issues. The Work Group coordinates with the U.S. Fish and Wildlife Service (USFWS) to ensure that processes for the implementation of CITES decisions are practical to implement by the states. The Work Group must participate in CITES meetings and work closely with the USFWS and other federal agencies. This grant will allow the Work Group to ensure that the state’s ability to manage wildlife is not negatively impacted by actions taken at CITES, IUCN or other fora, and where appropriate, the Work Group will support Canadian Provinces and Territories. The Work Group will also serve as the state contact point for the USFWS and other federal agencies, providing an efficient way for the U.S. government to cooperatively implement their international obligations. Deliverables include effective and targeted outreach to the states, species conservation and management data and information to help the U.S. government make informed decisions and implement their international obligations, and participation in key meetings and on important technical committees. The grant will also help ensure that CITES and IUCN are a tool in the conservation of management of our native wildlife. The impact of grant outcomes continues beyond the life of this grant by impacting fish and wildlife conservation and management.
Creating a National Toolkit to Support Hunting and Shooting Sports Pathways for 1.25 million NASP® Student Archers Annually
The National Archery in the Schools Program (NASP®) is operating in all 50 states, with the majority of states hosting the program through their state fish and wildlife agency. The program continues to expand and is currently being taught in over 10,000 schools. According to the 2024 NASP® Student Survey, well over 20% of the student archers want to learn to hunt, shoot in other disciplines, and enjoy more outdoor wildlife-based recreation. However, they lack the knowledge of how to get started, and wildlife agencies often lack the tools to adequately communicate such opportunities to them. Even when student archers find their way to state agency websites, they rarely “see themselves” in the imagery and descriptions of hunters and shooters they find there. This project will provide a much-needed national database of imagery and videos of NASP® student archers in a variety of settings, from the gymnasium to outdoor ranges, to field hunting. This marketing collateral will enable state agencies and their partners to develop pathways to hunting and shooting sports for 1.3 million student archers annually—pathways that clearly show how these activities are already being enjoyed by many other student archers that look just like they do. In a 2025 survey of NASP® state coordinators, a significant number of respondents indicated they had an inadequate number of resources for marketing pathways to NASP® student archers and that they would be extremely interested in access to such media resources. This project will not only develop new and exciting marketing collateral, it will also test which kinds of imagery and messaging resonate best with the actual target audience. The end result will be a national toolkit that can be used by state agencies and their partners to lead this vast and growing corps of student archers and their families toward hunting, fishing, and shooting sports. This project is a partnership among the National Archery in the Schools Program, National Bowhunter Education Foundation, International Hunter Education Association, Midwest Association of Fish and Wildlife Agencies (MAFWA), Western Association of Fish and Wildlife Agencies, Southeast Association of Fish and Wildlife Agencies, and the National Wild Turkey Federation. The Youth Shooting Sports Recruiting Toolkit (MAFWA 2025) developed by MAFWA through a previous Multistate Conservation Grant gives state agencies and their partners the tools they need to attract youth into the shooting sports. This project will build upon that effort, providing agencies the resources they need to encourage those youth to take the next steps into hunting, other shooting sports, and beyond.
Creating Bridge-Builders to Accelerate Implementation of the Relevancy Roadmap
This project will provide state fish and wildlife agencies (SFWAs) with a reliable, replicable methodology for developing new collaborations with unengaged population segments and novel partner organizations, using existing staff and resources without being heavily reliant on external consultants. The need for agency-led engagement of broader constituencies has emerged from the many pilot projects led by Wildlife Management Institute (WMI) and its SFWA partners in implementing the Fish and Wildlife Relevancy Roadmap. The models most likely to succeed are those that, intentionally or not, identify and empower an existing staff member(s) to serve as a “bridge- builder”—somebody who has the interest and skills to develop and engage a specific constituency in a long-term mutually beneficial relationship with the agency. As the Roadmap was not intended to be, nor written as, an implementation guidance document, there is a critical need to establish specific and tactical approaches for SFWAs to forge relationships with new constituencies by leveraging in-house connections that, if supported, can “build a bridge” between the agency and a new partner. The project team (WMI staff and Clearwater Communications) will collaborate with at least one agency in each of the four Association of Fish & Wildlife Agencies regions in developing, implementing, and evaluating a bridge-building engagement strategy, focused on one population segment or potential partner organization per state. The team will use evaluation results to refine the bridge-builder engagement model, then distill and package tactical recommendations into a set of tools for use by conservation relevancy-related staff and practitioners. Anticipated project outcomes include enhanced staff capacity for building lasting collaborations with unengaged population segments and new partner organizations; increased confidence of agency leadership that their agency has the tools it needs to build collaborations with such populations and organizations; lasting relationships with constituency groups who have not historically engaged with agencies; and increased constituency awareness of, participation in, support for the agency’s role in conservation. Project deliverables will include tactical recommendations presented as a set of practical, accessible tools that can be implemented by staff at any level within an agency, descriptions of processes used during the project, links to resources used during the project, and an evaluation of project outputs and outcomes. The project is designed to provide lasting benefits to the four-or-more participating agencies, the population segments and potential partner organizations engaged during the project, and all state fish and wildlife agencies in need of a reliable methodology for developing new collaborations.
Deploying Ultralight Solar Transmitters on Rufous (Selasphorus rufus) and Ruby-throated Hummingbird (Archilochus colubris) to Document Movement Ecology
Recent innovations in wildlife tracking have advanced the field of movement ecology, yet applications to the smallest species have remained limited by the acceptable weight of tracking devices relative to that of the organism. Despite a century of banding, hummingbird migration across North America remains poorly understood, limiting efforts to develop effective conservation strategies in the U.S. Yet, recently, a new technological advancement has emerged and has demonstrated its astounding capacity. Here we propose to use a novel, ultralight, solar-powered transmitter, the BluMorpho transmitter, that enables continuous, fine-scale tracking of North American hummingbirds. This technology will allow us to obtain migration tracks of North American hummingbirds throughout the Southeastern U.S. and even more broadly, the entirety of North America – a previously impossible feat. We propose to conduct a multi-state effort to deploy transmitters on two species in the Southeastern U.S. – Rufous Hummingbird (Selasphorus rufus) and Ruby-throated Hummingbird (Archilochus colubris). The BluMorpho transmitter combines solar power with near real-time transmission via a ubiquitous crowd-sourced network, all in a device weighing just 0.058-0.060 g. These transmitters are also compatible with the Motus Wildlife Tracking Network enabling continuous, remote tracking at high spatial and temporal resolution with no need for recovery. In total, we will deploy 500 BluMorpho transmitters across 7 Southeastern U.S. states and will also present our work at a prestigious avian conference – the American Ornithological Conference. By leveraging our expert team, we will not only collect novel, individual tracks to describe migration and stopover ecology for conservation efforts but will then utilize these tracks to better inform large-scale population models in an open-access format. Our expert team consists of leads in the field of biology, wildlife, collaborative migratory bird research, spatial analyses with avian tracking data, multivariate population-level data, and technological expertise. With many hummingbird species currently experiencing population declines, identifying key areas along their full-annual cycle to focus conservation efforts is critical for population management and to understand how these species interact with encroaching urbanization. We expect this work to produce millions of data points in near real-time which then will be used for population-level and ecological modeling so that state and federal agencies may better identify crucial habitat and landcover types for the conservation management of these species. This project will not only benefit the Southeastern U.S. but will benefit hummingbird research and conservation on a continental scale. Our methodologies will be applicable for federal, state, and non-governmental organization (NGO) replication in a scientific and conservation driven manner. Additionally, our results will help to facilitate application of these transmitters to other species which currently have little to no tracking data due to weight or other tracking limitations. This advancement opens a new frontier in movement ecology, enabling year-round, individual-based studies in a group previously inaccessible to telemetry.
Designing an automated machine learning method for large scale aerial pronghorn monitoring
Pronghorn are an iconic ungulate species endemic to western North America. Low-altitude aerial surveys are commonly used by management agencies to monitor pronghorn populations, but have disadvantages regarding safety, cost, and reliability. Low-altitude slow-speed flights leave little margin for pilot error and have resulted in injuries and even death of agency staff. A safer, more cost-effective, and verifiable monitoring method is needed. Pairing plane mounted high resolution cameras with machine learning driven automated computer vision tools has proven effective in other contexts for detecting and counting animals in natural landscapes and is well suited to the task of pronghorn monitoring. This approach would allow managers to stay out of planes and provides a verifiable visual record of detected animal. It is a challenge, however, to successfully implement such a cutting-edge method while also ensuring that it is practical for managers. Our uniquely qualified interdisciplinary team from the Wyoming Game and Fish Department, the University of Wyoming’s School of Computing and the University of Wyoming’s Department of Zoology and Physiology together have the full range of expertise needed to implement just such a tool. We plan to 1. trial a range of airplane mounted camera options and flight heights to optimally record pronghorn across vast landscapes; 2. Design and train deep learning-based computer vision models to accurately detect and count pronghorn from the collected imagery and validate model performance using management relevant metrics; 3. Document our method by releasing open source code with tutorials and producing a white paper and seminar directed at agencies in the Western Association of Fish and Wildlife Agencies. Our approach will keep managers across the western states safe while simultaneously providing a novel high-quality and cost-effective monitoring solution.
Determine Why Recreational Target Shooting Participation is Declining
Recreational target shooting is a fun and safe activity enjoyed by millions of Americans each year. It is also an extremely important funding source for wildlife conservation. Recent research on recreational target shooting participation shows some good news and some bad news. Outdoor Stewards of Conservation Foundations’ Welcome New Shooters research, funded by Multistate Conservation Grant F24AP00304, shows that 70 million Americans have expressed interest in giving recreational target shooting a try for the first time, which is great news for recruitment efforts. On the other hand, the National Shooting Sports Foundations’ 2025 research entitled Firearm Ownership and Sport Shooting Participation reveals an alarming fact that overall participation in recreational target shooting has declined 17 percent from 63.5 million participants in 2022 to 52.7 million participants in 2024, which is bad news for current participation and future excise tax collections. Excise taxes collected on firearms and ammunition average approximately one billion dollars annually. Research from Southwick Associates shows that 74 percent of excise taxes on firearms and ammunition comes from nonhunting purposes such as recreational target shooting. That means nearly 740 million dollars in annual excise taxes could decrease substantially if target shooting participation continues to decline. With the future of participation and excise tax collections on the line, it is important for wildlife agencies and the firearms and ammunition industry to know why target shooting participation declined and what can be done to improve overall participation moving forward. The main purpose of this project is to conduct a comprehensive nationwide survey of recently lapsed target shooters to identify the primary reason participation in recreational target shooting has declined. Expected results from this project will provide a much needed clear picture as to why participation has declined and the recommended actions to take that will help increase future participation in recreational target shooting. Deliverables include a comprehensive final report and webinar outlining key insights and recommendations. This project will benefit wildlife agencies and the firearms and ammunition industry. The grant team has a combined 35 years of experience conducting research including several projects from similar federally funded grants for hunting target shooting and the outdoor space. Our experience along with a streamlined approach allows for extensive cost savings while providing highly valuable data.
Developing Best Practices to Engage People of Color in Fishing, Hunting, Sport Shooting, and Archery
Fishing, hunting, sport shooting, and archery should be accessible to all Americans, regardless of race. While the latest National Survey of Fishing, Hunting, and Wildlife-Associated Recreation shows that the vast majority of current hunters and anglers in the United States continue to be white and non-Hispanic, recent relevancy and participation studies provide evidence of the substantial interest in hunting and fishing, as well as sport shooting and archery, among people of color (i.e., Black people, Hispanic/Latino people, Asian people, and Indigenous people). For example, a recent relevancy survey conducted by Responsive Management for the Oklahoma Department of Wildlife Conservation found that fishing is one of the top activities in which Black people and Native Americans are most interested. A similar survey for the Ohio Division of Wildlife found that Black residents, compared to state residents as a whole, were more likely to be very interested in learning more about fish and wildlife (as opposed to somewhat or not at all interested). Additionally, the latest sport shooting participation trend survey from the National Shooting Sports Foundation indicates that Black Americans are the fastest growing segment of new sport shooters (meaning those who took up the activity for the first time within the past 5 years). Yet major obstacles remain: the same relevancy studies show that people of color are often more likely to report feeling unsafe in the outdoors, more likely to be unfamiliar with their state fish and wildlife agency, and more likely to feel that their fish and wildlife agency does not share the same values as them. People who live in urban centers, in particular, may feel the least welcome at lakes and rivers, in the woods, and in other natural settings simply because they are generally removed from such places in their day-to-day lives. In recent years, fish and wildlife agencies have made great strides in relevancy and engagement efforts to make fishing, hunting, and sport shooting accessible and welcoming to Americans of all races. However, more can and should be done to encourage diversity in participation. There is a strong need for a coordinated research and engagement effort to produce both reliable data from communities of color on the national level and training strategies for program coordinators, R3 experts, and others who can help to engage these prospective new anglers, hunters, and sport shooters/archers. The purpose of this project is to conduct new research with people of color throughout the United States to determine how to most effectively engage them and facilitate their participation in fishing, hunting, sport shooting, and archery; and to provide “training the trainers” guidance through on-site events and a webinar to help agency staff and members of the R3 community engage communities of color. This project will benefit all 50 states by providing new communications strategies and training materials to bolster participation from and engagement with people of color in fishing, hunting, sport shooting, and archery.
Do gill lice vector sportfish viruses?
Sportfish viruses are a persistent and costly problem for natural resource agencies. New approaches are needed to mitigate the spread of these viruses in hatchery and wild sportfish populations. For any infectious disease, knowledge of pathogen transmission is critical to controlling spread and is a critical tool in disease management. Regarding sportfish viruses, a gap in our knowledge of viral transmission is the role of ectoparasites as vectors of viral disease. Because no information on this critical transmission pathway is available for sport fisheries in the southeastern US, the goal of this project is to understand the interaction of gill lice and viral infections in sportfish in the Southeastern United States, which will give fisheries managers new knowledge/understanding with which to prevent and mitigate viral infections in sport fishes. This will be accomplished by detecting viral infections in rainbow trout and largemouth bass using conventional (cell culture and polymerase chain reaction) and emerging (quantitative polymerase chain reaction) methods, screening gill lice infecting these fish for viral infections, quantifying viral load in fish and gill lice using quantitative polymerase chain reaction, and using histopathology to assess the pathological effects of gill lice and viral infections. These will field test the theory that high intensity/prevalence of gill lice infections is correlated with high intensity/prevalence of sportfish viral infections. This project produces knowledge/understanding that improves disease biosecurity and mitigation strategies; thereby reduces the spread of sportfish viral infections. By detecting viruses using conventional and emerging methods, the project will assess sensitivity of viral detection methods and optimize viral diagnostics protocols. If gill lice represent viral vectors, this project will assess gill lice as a potential non-lethal sampling method for sportfish viruses. These results will contribute to developing more robust risk assessment models for the potential impact of viral infections on wild and cultured sportfish. The results of this project will be incorporated into fish health workshops for agency staff, presentations at regional and national meetings, and peer-reviewed manuscripts in national and international journals. This project benefits the majority of Southeastern Association of Fish and Wildlife Agency states: Tennessee, Alabama, Georgia, South Carolina, North Carolina, West Virginia, Kentucky, Missouri, and Arkansas. There are no subrecipient activities associated with this project.
Documenting the Nutritional Value of White-tailed Deer Meat: An Unmet Need for R3 Engagement
In North America, the number of people who hunt and purchase hunting licenses has been declining over the past few decades. There is also less public support overall for hunting, especially if it is considered “trophy” hunting. Yet, long-term survey data (Responsive Management et al., 2025) shows that public approval of hunting for meat (81%) and locally sourced food (80%) remains very high. A weakness for the hunting advocacy community and recruitment, retention, and reactivation (R3) effort is we cannot verify nutritional claims about game meat in support of the motivation “hunting for meat.” Currently, there is no publicly accessible nutrition content data for wild white-tailed deer meat in the United States Department of Agriculture’s (USDA) national nutrient database, FoodData Central, which is used for standard reference for human nutrition. To leverage social acceptance to hunt for healthy, locally sourced meat and R3, we need to fill the information gap on the nutrition content of wild white-tailed deer meat. Meat is an important source of dietary protein and essential vitamins and minerals in the human diet. Consumer demand for healthy, lean meat is rising, with the Dietary Guidelines for Americans recommending meat and poultry consumption from lean, non-processed forms. Americans are also interested in consuming local, grass-fed meat that is not factory farmed. Many recent books, websites, podcasts, recipe blogs, and television shows highlight hunting for healthy food, yet ambiguities and uncertainties remain concerning the nutritional content of these foods. White-tailed deer is very popular to hunt and consume in the United States, but it is not specifically included in FoodData Central. The closest species listed to white-tailed deer is generic “deer meat” which is farm-raised deer or wild harvested “Sitka deer” found in Alaska, and not white-tailed deer. Through this grant, we aim to conduct research on white-tailed deer meat and include this data in USDA’s FoodData Central nutritional database to substantiate hunting for healthy meat as part of R3. The National Deer Association (NDA), along with Cornell University Cooperative Extension, and USDA’s Human Nutrition Research Center will collaborate on this project to collect white-tailed deer samples, use laboratory protocols to analyze the meat for nutrient content, and publish this nutrition information for consumers. NDA is a respected resource for information about white-tailed deer and has trained professionals across the country who are able to collect legally harvested deer during the hunting seasons in different regions. NDA will coordinate this grant and help disseminate findings from this work. Cornell University Cooperative Extension has led the charge in collecting wild game and fish samples for inclusion in the USDA nutritional database with brook trout, Canada goose, ruffed grouse, and Eastern wild turkey meat. The Tidball Lab in the Department of Natural Resources has researched, written, and spoken at large conferences about leveraging the locavore movement for R3 efforts. They will coordinate with USDA to establish a research protocol for inclusion of white-tailed deer meat into the database and work on publishing the findings. USDA’s Human Research Center will process the meat and conduct the nutritional analysis. They will conduct the laboratory work to establish calories, fat content, vitamin, mineral, and cholesterol content for a serving size of white-tailed deer meat. They will include the findings in FoodData Central for the public to be able to access this information along with nutritional professionals. This strong collaborative team and the nutritional findings from this project will help promote hunting for healthy nutritional meat as part of R3 efforts and to help improve the social acceptance of hunting, which ultimately impacts conservation of the species.
Employing Social Media Creators and Influencers to Retain Female Anglers – An Application of the Find Your Best Self Campaign
According to previous surveys and license dashboard work, churn rates, or the percentage of anglers not renewing their licenses the next year, have averaged just under 50% for the past 10 years. In 2021, MAFWA states reported an overall angler churn rate of 44%, while the female angler churn was 53%. In the Midwest female anglers represented an estimated 37% of the overall angler population. In Southeastern states, the overall churn rate was 53%, and the female angler churn rate was 65%. In the US the reported annual churn rate was 50.4% with 46% of survey respondents being female having a churn rate of 56%. (Data courtesy of Southwick Associates data dashboard.) High churn rates, and the reported higher churn rate amongst women is alarming. Women are more likely than men to lapse after purchasing an angling license, meaning female anglers may be dropping out at rates that result in little or no net gains in female participation. Reducing churn will benefit retention and has the potential to increase conservation funding for states and organizations. This project will be a partnership between the Midwest and Southeastern Associations of Fish and Wildlife Agencies (MAFWA and SEAFWA), the Recreational Boating and Fishing Foundation (RBFF), the Council to Advance Hunting and the Shooting Sports (CAHSS), influencers/creators, and participating states. The purpose of this project is to utilize the research and messaging assets recently developed by RBFF (Find Your Best Self) and the networks and reach of social media creators to reach female anglers around the Midwest and Southeast Regions. The project will track female angler churn rates in participating states, design and implement social media video campaigns to encourage continued participation and measure their effect. Influencers/creators will create content throughout the year and MAFWA and SEAFWA will cooperate with participating states to organize placement of online content (videos and resources accentuating the fun, and family benefits of angling). Our goal is to create content with these influencers that has a shelf life of at least 5 years. Digital ads, emails, and additional outreach will be incorporated. Participating states will be required to provide local expertise to develop the videos, advise on outlets for placement of the videos, and will place the videos on sites they select. Placement will be targeted to regional angling opportunity areas such as the driftless area, Missouri River, Great Lakes, Mississippi River, the Gulf of Mexico, large lake systems (i.e. Kentucky Lake), the Ohio River, etc. Videos will be family friendly depictions of the regional features available such as communities, resorts, eating establishments, and angling opportunities. Outreach will target female anglers, particularly those in the Friendly, Occasional, Social Dabbler and Zen personas identified by Southwick Associates (2020), all of which reported that an invitation from friends or family members would be a motivation to fish more. Control samples will be held and the impact of the content will be analyzed and reported. Video performance will also be measured by analytics including tracking video click-throughs and views.
Engaging Retailers as R3 Partners
In January 2023, Southwick Associates’ Angler Survey found 40% of new anglers depended on brick-and-mortar fishing tackle retailers to prepare them to fish, more than they depended on friends, family and online retailers. In addition, 10% of new anglers depended on retailers to learn how and where to fish. However, mystery shopper research by the Recreational Boating & Fishing Foundation (RBFF) showed many new anglers, especially women and other non-traditional audiences, are often overlooked or poorly served by retailers, thus fostering an image they are not welcome. This poor introduction to fishing likely ends the attempt to fish for many, or erodes their enthusiasm, thus canceling much of states and others’ recruitment, retention and reactivation (R3) successes. Retailers are a critical cog in the R3 process and need attention if states and non-governmental organization (NGO) R3 efforts are to reach their full potential. Retailers are also perfectly situated to assist in retaining anglers, but also not likely well engaged in such efforts. This project is a collaboration between industry, the American Sportfishing Association (ASA), state agencies and the RBFF. As the association for the sportfishing industry, the ASA works closely with tackle retailers, manufacturers, outdoor media and the rest of the supply chain. We are best suited to connect with independent and chain retailers to help their staff better identify when an angler needs introductory support and to provide necessary support. In 2024, the RBFF began engaging with retailers and their wholesale suppliers to best understand their interest in recruiting and retaining new customers, plus their limitations and capacity to engage in R3. However, their outreach efforts, once determined, will likely be limited to one or two states yet to be determined and are not gathering feedback from new and potential anglers. These efforts will provide critical insights regarding how to engage tackle retailers. With ASA’s national reach, this proposed project will coordinate with the RBFF to improve and expand their effort to fishing tackle retailers everywhere. The results of this project will help retail owners understand how to better engage new anglers through their customers’ eyes. The results will then be combined with the RBFF’s 2024 experience to develop and improve educational and training materials designed to help front-line retail staff better identify first-time and newer anglers, proper questions to ask, assumptions to avoid and how to best prepare new anglers for success, plus other support materials identified in the surveys as important. ASA has retailers available to assist. The materials and toolkit(s) will incorporate findings from recent churn and motivation research funded by past AFWA/FWS Multistate Conservation Grants. We will also consider the retailer education materials developed by the Marine Retailers Association of the Americas (MRAA). The deliverables – most likely online toolkits and training materials complete with recruitment, retention, and ‘help offered’ materials – will be distributed to retailers nationally via our industry networks, regional retailer (or “dealer”) shows, trade webinars and our annual ICAST trade show which is the largest annual gathering of tackle retailers and suppliers. Results will be evaluated based on feedback from participating retailers via interviews to determine if the toolkit materials were effective in creating/retaining new anglers and, most importantly, if the pilot retailers are willing to continue using the materials. The RBFF will not need financial support for this effort, and volunteer retailers will work at their own expense. The beneficiaries will be states and other NGOs’ R3 programs and retailers. The outcome will be a greater number of new and retained anglers each year.
Facilitating Adoption of Uncrewed Aerial Systems In Wildlife Monitoring Through Northern Bobwhite Thermal Surveys and Habitat Mapping
State fish and wildlife agencies face increasing wildlife monitoring demands but often lack the time and resources to rapidly adopt and assimilate emerging technologies. Uncrewed aerial systems (UAS) are one of those emerging technologies. Despite their time on the market, along with their cost-effectiveness, rapid deployment, and minimal habitat impact, the use of UAS among state fish and wildlife agencies is limited owing to an absence of protocols and accessible workflows. This project will develop and evaluate UAS based thermal survey methods for Northern Bobwhite (Colinus virginianus), a culturally and ecologically significant gamebird that has declined precipitously over the last three decades. Using North Bobwhite as our focal species, we will refine thermal UAS survey methods for covey detection and individual counts, link bird occupancy to high-resolution UAS-derived habitat features, and compare enterprise and open-source mapping software to generate practical mapping workflows. Outcomes will include, Northern Bobwhite thermal detection methods, guidance on UAS and software selection, and manager friendly workflows that empowers managers to incorporate UAS into their habitat and species monitoring. Results will be shared with fish and wildlife agencies through regional workshops, webinars, national conferences, and publications. While this project is executed through the lens of Northern Bobwhite management, the methodologies developed will be applicable to other species and habitats, creating an adaptable framework for incorporating UAS into any wildlife monitoring plan.
Federal Aid Coordinators Subcommittee Capacity Enhancement
This project will strengthen the capacity and coordination of state Federal Aid Coordinators (FACs) by supporting the Federal Aid Coordinators Working Group (FACWG) with enhanced facilitation, information-sharing, and development of practical tools. As federal aid programs grow more complex, state fish and wildlife agencies (States) face increasing demands for consistent compliance, efficient administration, and effective collaboration with federal partners. The FACWG serves as the primary forum for addressing these challenges and driving improvements at the national and policy levels, but requires sustained support to operate effectively and deliver meaningful and timely products to States. Through this grant, a part-time coordinator position will be hired by the Wildlife Management Institute (WMI) and dedicated to providing FACWG support. Activities will include finalizing and distributing a national capacity survey of state FACs, analyzing results, and providing recommendations for future support. The project will also ensure that timely and accessible resources are maintained on the Association of Fish & Wildlife Agencies (AFWA) website (or an alternative platform), and that regular coordination with the U.S. Fish and Wildlife Service’s Office of Conservation Investment (FWS-CI) and the Federal/State Joint Task Force on Federal Assistance Policy and the Fish and Wildlife Trust Funds Committee is supported through agenda development, document preparation, and finalization of Chair’s reports. In addition, the coordinator will assist the FACWG to update and develop Best Management Practices (BMPs), job aids, and training modules to support consistent federal aid administration across states, while creating a framework to onboard new members and maintain leadership continuity. The coordinator will also provide continuity as FACWG Chair and Vice Chair positions transition and as members rotate off and new members are onboarded, ensuring consistent leadership and institutional knowledge. Outcomes will include stronger state capacity for federal aid administration, improved compliance, enhanced cross-agency coordination and innovation to provide tools and resources to state wildlife agencies that will increase the efficiency of Wildlife and Sport Fish Restoration Program grant administration, and provide sustained institutional knowledge to support effective conservation funding administration nationwide.
Filling the Hole in the ORAM: A Fix for Practitioners
Reliable research supporting the evaluation of Recruitment, Retention, and Reactivation (R3) efforts have progressed significantly in recent decades with methodologies and tools being developed and increasingly adopted by R3 practitioners. Central to the structuring of these numerous evaluation techniques is the Outdoor Recreation Adoption Model (ORAM), a foundational theoretical framework that has been instrumental in promoting consistent standards of R3 efficacy within the field. While its contributions are significant, the framework is not without limitations. Decades of research grounded in Self-Identity Theory reveal that the decision to persist in an activity is strongly influenced by the individual’s perception of their group membership and by the individual’s self-perception. Recent research (Chase & Dunfee, The Hole in the ORAM: Going Back to the ABC’s of Hunting and Fishing, Multistate Conservation Grant project, 2025) has worked to strengthen the ORAM by focusing on the “decision to continue” point within the model and its direct linkage to individual identity formation. This paradigm-shifting study integrated, for the first time, practical methodology that incorporates identity formation factors into the application of the ORAM in R3 effort delivery and evaluation at individual, event, and program levels. Chase and Dunfee (2025) worked to further expand the application of identify formation in R3 efforts by finding that hunters can be categorized into eight typologies, based their identification in three identity factors: aptitude, behavior and community. Additionally, this study proved that the nuances of hunter identity formation could be determined via a simple 10-question battery that could be incorporated into existing R3 effort evaluation systems. While an admirable start, these innovations were developed in a pilot effort and need additional validity and reliability testing in real-world conditions to optimize their functionality for R3 practitioners in state fish and wildlife agencies (SFWAs) and other R3-vested organizations. This proposed research will build on the previous research by extending the study to other selected SFWAs and their R3 partners. Six to eight interested states will be recruited to participate in this study to evaluate the degree to which their R3 efforts contribute to identity development. Unlike the pilot study, which relied on expert opinion to generate the strategic orientation matrix to classify events as to their effectiveness at increasing aptitude, behavior, and community, this research effort will provide a far more robust quantitative assessment of each R3 event that each participating state assesses in pre- and post-event surveys. Upon completion, this project will provide a series of identity-formation assessment tools, accompanied by analysis protocols, that can be seamlessly integrated into existing surveys, event registration systems, and evaluation instruments used to measure the effectiveness of R3 initiatives. By integrating identity-based measures into R3 practice, participating SFWAs stand to achieve three primary benefits through their engagement in this applied research project: (1) more targeted, efficient, and strategically aligned R3 program design; (2) a more robust means of measuring the impact of R3 efforts through increased identify formation of participants; and (3) improved behavioral outcomes of program participants who will be more likely to make the pivotal “decision to continue” as independent hunters or recreational shooters. These benefits will be applicable to all other SFWA’s and their R3 partners who choose to incorporate the tools created and refined by this project. Given the long-established need for more targeted, efficient, and outcome-oriented R3 efforts, the results of this project will have significant and long-standing benefits to all R3-vested organizations and agencies.
FishAge 2.0: A National Resource for Age Estimation and Training
Fish age estimation is a fundamental component for fisheries management, but poor practices and improper training may lead to widespread mismanagement for both exploited fisheries and native species in need of conservation. Our collaborative team recognized these challenges and with support from a Multistate Conservation Grant in 2023 created FishAge, www.fishage.org, an online repository of calcified structures from known-age fishes. Through the support from the 2023 Multistate Conservation Grant, we were able to collect over 1,000 known-age structures from 12 different species. These structures were processed and digitized to be freely available for viewing on our newly constructed website. We have received overwhelming positive feedback on the website with helpful suggestions on how to better serve fisheries biologists across the nation. Therefore, we aim to build on the momentum created with the 2023 Multistate Conservation Grant through efforts to include additional structures, build user friendly features to our website and incorporate educational materials for an all-inclusive website aimed at learning the science of age estimation. Our intent is to submit proposals through the Multistate Conservation Grant program over the next three years to sequentially obtain our goals. This proposal will fund activities centered around the collection and processing of additional known-age fish, tagging newly stocked fish species for additional known-age fish in the future, and incorporating educational material such as instructional videos to fishage.org. After obtaining our 3-year goal we envision fishage.org to be an integral resource for anyone looking to learn the science of age estimation. Through promotional efforts during this period, we are confident that this resource will be well known and widely used among all state and federal fish and wildlife agencies and incorporated into classroom instruction at universities around the country.
From Detections to Decisions: Improving Motus Data Quality and Analytical Tools for Species of Greatest Conservation Need
The Motus Wildlife Tracking System is a global network of radio receivers that track small flying animals carrying tiny lightweight transmitters. As these animals fly within range of a station their unique signal is automatically recorded allowing researchers to track movements across continents without recapturing the animal. However, the rapid growth of the system has created new challenges and opportunities for improving data processing, interpretation and conservation relevance. With thousands of tags active simultaneously, and the sometimes-noisy radio environments of a human-dominated landscape, signals can sometimes overlap or be misidentified creating false detections or data gaps that could potentially hinder data quality making it difficult for wildlife managers to use the information confidently. This project addresses these challenges by demonstrating how enhanced data filtering and practical stakeholder-guided tools can unlock the conservation value of Motus tracking data. Focusing on 48 bird Species of Greatest Conservation Need (SGCN) with significant Motus tracking histories this Phase 1 effort will pursue two objectives. (1) Improving Data Quality. We will finalize and implement an updated tag detection algorithm tag-finder software that acts as a filter to sift through raw radio signals. This will reduce false detections, resolve conflicts where tags talk over one another, and produce clean trustworthy datasets for 48 priority species. (2) Create Usable Tools. We will launch a steering committee of state agency biologists to determine what Motus data products they need. Instead of generating abstract data we will co-develop decision-support tools that answer practical needs such as quantifying landscape and migratory connectivity, evaluating population health, prioritizing habitat or better understanding threats. The result will be cleaned Motus detection datasets for 48 bird SGCN and a set of prototype tools designed by and for state agencies. This lays the groundwork for standardized best practices mobilizing Motus as a reliable decision support system for conservation planning across species agencies and landscapes into the years to come.
Game Processing Assets and Closing the New Hunter Knowledge Gap
Over the past few years multiple research projects centered around new hunters have uncovered the same five knowledge gaps as barriers to new/potential hunters. International Hunter Education Association’s studies on adult hunter ed graduates, Wildlife Management Incorporated’s work with new hunters seeking mentors and Wildlife Management Incorporated’s studies on new hunter personas and the journey new hunters take to hunting were just a few of the projects to uncover essentially the same list of knowledge gaps:
- Understanding regulations, seasons, and licensing.
- Learning how to field dress and process wild game.
- Learning firearm handling.
- Finding somewhere to hunt and understanding access to hunting areas.
- Understanding general hunting techniques and prey behavior.
While the individual items are not in the same order for every study or audience segment, these same knowledge gaps prevent new adult hunters from feeling confident enough to actually hunt.
This project aims to develop video lessons and PowerPoint Decks for live training for the three knowledge gaps as of yet unanswered by the R3 Community.
- Understanding regulations, seasons, and licensing.
- Learning how to field dress and process wild game.
- Finding somewhere to hunt and understanding access to hunting areas
These lessons will be made available at no cost to state agencies, nongovernmental organizations, outdoor learning centers, and other recruitment, retention, and reactivation (R3)-related organizations to use and disseminate among their hunting audiences. And for new/prospective hunters to find on their own on YouTube.
We will also be creating photography assets during the production of game processing videos for sharing with the entire R3 community to assist in telling the story of food as the center of the motivation for hunting.
How “Safe” is Online Hunter Education: Using Real-World Outcomes to Assess HE Delivery
The primary objective of State Fish and Wildlife Agency (SFWA) Hunter Education/Safety (HE) programs is to promote safe, responsible, and ethical hunting practices. In current practice, the preparedness of HE students to achieve these behaviors is determined by using a minimal passing grade on the final examination, typically given at the end of a course. The COVID-19 pandemic forced many SFWAs to adopt online and hybrid models of HE in addition to the traditional in-person programs. A previous Multistate Conservation Grant (MSCG) study, conducted by IHEA (Baer, Dunfee, & Chase, 2021) found that virtual, hybrid, and in-person delivery methods had nearly identical results in terms of student satisfaction and student preparedness (as measured by the final exam score). Even though SFWAs use the final exam score to certify to the conservation community, other hunters, and the non-hunting public that an individual is minimally competent to participate in hunting in a safe and legal way, one reasonable critique of that research is that exam score is likely only an indicator for hunter education knowledge, rather than a metric for likelihood of experiencing an actual hunting-related injury or accident (i.e., incident). The COVID-19 pandemic provided an unprecedented situation in which HE was delivered primarily using virtual and hybrid methods, as most in-person, field tests, and live-fire events were canceled. This phenomenon offers the conservation community a unique natural experiment to determine the effectiveness of hunter education, by delivery method, this time using a direct measure of hunter incident rates, rather than student exams and satisfaction as indices of safety. This study proposes to use an Interrupted Time Series analysis with an Autoregressive Integrated Moving Average (ARIMA) model to determine how HE delivery method affects, or not, the safety of hunters in the field as directly measured by hunter incidents (as reported by the SFWAs). Currently, hunting incidents are collected each year by the International Hunter Education Association U.S.A. (IHEA-USA) from hunter education teams (often nested within law enforcement within SFWAs). These collected data, when compiled correctly, has the potential to serve as a national R3 resource capable of identifying trends in hunting incidents over time to aid SFWA’s and their partners in evaluating the impacts of future HE programs, products, curriculum, and course delivery policy decisions. Fortunately, the existing national Hunter Incident Database used by SFWAs and IHEA-USA has been recently redesigned and updated. This upgrade positions the database to serve as a national resource, offering new analysis tools for SFWA’s and industry researchers when examining the available data. While the customer experience and data entry options are improved, there are still gaps in the data from previous years which need to be collected from SFWA’s. This presents an opportunity as the data collection and analysis for this project will feed the new database and provide a model for data synthesis that can be used in future HE evaluation efforts.
Identifying and Overcoming Hunting’s Competition
Churn rates, or the percentage of hunters not participating each year, have held between 21% to 27% annually for the past five years, according to the grant-funded hunting license dashboard. Even the pandemic did not notably reduce churn rates, meaning we lose approximately one-quarter of our hunters each year, offsetting our successes with new recruits. High churn rates hinder states and NGO’s abilities to maintain participation and to maximize social awareness and support for hunting. Though states continually encourage people to continue hunting, we have a limited understanding of why many hunters often choose other recreations. By not understanding how and why other activities often are preferred over hunting, our ability to retain hunters is limited. The most recent insights regarding which activities often win over hunters, why they win and how to overcome these challenges is 14 years old (NSSF’s Understanding Activities That Compete with Hunting and Target Shooting (2011). Given the social and participation changes over the past decade and a half, basing retention efforts on such old data may send states’ R3 and marketing efforts off track. With assistance from Southwick Associates, we will examine participation trends using license data, then survey former and infrequent hunters to learn why they hunt(ed), what they like and disliked, which recreational activities they engage in instead of hunting, why these other activities are often preferred, plus optimal message/imagery/support tactics we can field to improve hunter retention efforts. Results will be shared widely in visually appealing summary reports with all states, hunting NGOs and industry and the R3 Clearinghouse. Work will begin with a careful review of recent WSFR-funded projects to ensure we complement existing information. The results will help boost hunter retention rates and increase participation in hunting.
Implementation of the Hunt for Good Campaign in the Southeast: Increasing Public Support for Hunting Among Non-Hunters
The Southeastern Association of Fish and Wildlife Agencies is partnering with the Council to Advance Hunting and the Shooting Sports (Council) and the National Wild Turkey Federation to launch a regional Hunt for Good campaign aimed at increasing support of legal, regulated hunting among non-hunters. Responsive Management’s Americans’ Attitudes Towards Hunting and Shooting Sports 2025 report shows that public support for legal hunting has been declining for several years. To address this, the National Wild Turkey Federation developed Hunt for Good. It is the only national marketing campaign focused on building cultural support for hunting by highlighting themes that resonate with non-hunters, such as stewardship, quality food, social connection, and wildlife health. In partnership with the Council, the campaign was implemented four times between 2023 and 2025, which was a limited national run, a Northeast effort targeting Boston, Philadelphia, and Washington, DC, and twice in Missouri. These efforts generated 45,652,842 unique impressions, reaching the middle 80 percent of the public that does not hunt but may be persuaded to support it. Like many marketing-focused Multistate Conservation Grants, early Hunt for Good efforts did not sufficiently connect Recruitment, Retention, and Reactivation (R3) work to the core outcome of increasing public support for hunting, relying instead on weaker metrics such as open rates, clicks, and time on page. This proposal advances the campaign by adding an evaluation component to assess whether content actually improves viewer perceptions. Using six original Hunt for Good creative themes (e.g., Hunt for Clarity, Hunt for Freedom), the Council and 2060 Digital, will create six theme-specific landing pages for the Southeastern Association of Fish and Wildlife Agencies (SEAFWA) that will be created within the original and active Hunt for Good webpage. Pages will be hosted by project subrecipient 2060 Digital, the marketing firm managing ad buys, placements, implementation, and evaluation. Each landing page will explain why and how its theme represents a benefit of hunting. 2060 Digital will run ad buys and placements for ads associated with each of the six creative themes in or near major population centers across the Southeast that serve at least eight SEAFWA member states. Each ad will link to its associated landing page, and viewers will receive a pop-up survey assessing whether they fall within the target demographic and whether the content they viewed positively influenced their perspective of hunting. This approach was selected over broad-band surveying to ensure responses come only from individuals who actually viewed campaign content. Each landing page will also include SEAFWA-curated links for further information. Ad buys will be optimized throughout the campaign based on platform performance, and SEAFWA member states will be offered ads to run parallel efforts to drive organic traffic to the campaign landing pages. While standard outputs like impressions, clicks, and time on page will be tracked, the primary outcome will be survey data showing whether exposure to Hunt for Good strengthens support for hunting among non-hunters in urban areas who recreate outdoors, and which ads were most effective. Google Analytics will identify which supplemental links drew the most engagement, informing future refinements. Deliverables include customized regional landing pages, an evaluation report, and campaign assets for states and partners. By measuring whether the campaign actually improves public support for hunting, this project can model how R3 efforts should be tied to outcomes, encouraging broader adoption of stronger evaluation practices and raising expectations for future Multistate Conservation Grant applications across hunting, shooting sports, fishing, and boating.
Increase Public Awareness of State Fish and Wildlife Agencies
In 2024, a Multistate Conservation Grant (MSCG) funded project showed roughly a third of the general public in the Southeastern Association of Fish and Wildlife Agencies (SEAFWA) region knows little about their state fish and wildlife agency – or cares to know (“Public Perceptions of State Fish & Wildlife Agencies” produced by Southwick Associates for the SEAFWA under MSCG #F23AP00489). 45% of the Southeastern public does not engage in any form of outdoor recreation and of these, 40% do not feel their state agency shares the same values as them. 14% would like to see their state agencies’ budgets cut. These opinions often vary significantly across various segments of the public. Clearly, a need exists for state fish and wildlife agencies to improve their perceptions and engagement with the various segments of the public. As many of the public segments less supportive of state fish and wildlife agencies are growing in size and voice, failure to boost relevancy will diminish state agencies’ ability to carry out conservation and public use of resources managed under the Wildlife Restoration and Sport Fish Restoration Acts. Given the importance of boosting state agencies’ public relevancy and support, including those who do not hunt, fish or trap, efforts similar to the 2023-24 SEAFWA grant are now underway for the Midwest Association of Fish and Wildlife Agencies (MAFWA) region, and also proposed for the Northeast Association of Fish and Wildlife Agencies (NEAFWA) and Western Association of Fish and Wildlife Agencies (WAFWA) regions. Likewise, a current MSCG-funded effort is testing a pilot relevancy campaign (AFWA’s “Rebranding, Repiloting, and Reevaluating the National Conservation Outreach Strategy and Relevancy Toolkit”). While states and their partner Non-governmental Organizations (NGOs) have some insights how to best understand and connect with hunters, anglers and trappers, no information has been located that identifies the ideal tactics and methods to best engage the other broader range of segments that comprise the general public. Whether it’s the messages and images that would best connect with various segments, or the most practical media and public communication channels to employ, or the ideal timing and methods for best collecting their feedback and perceptions, we simply do not know the best steps for engaging with states’ non-traditional audiences. Improving our knowledge in these areas will allow states to better carry out conservation of eligible wildlife and sport fish species and public use of these resources managed through support of the Wildlife Restoration Act and Sport Fish Restoration Act. This project will be led by the MAFWA in partnership with the SEAFWA as a no-cost partner. We will also engage the WAFWA and NEAFWA as advisors to help ensure the results will be useful to all states. The project will employ standard qualitative and quantitative approaches used successfully in recent multi-state grant projects that identified ways to engage more mentors and hunting/shooting participants (Wildlife Management Institute, Sportsmen’s Alliance Foundation, International Hunter Education Association). All results will be tested to identify those that best resonate with various segments of the public. The results will be shared in a detailed report complete with recommended visuals, messages and tactics thoroughly tested and evaluated. The regional associations are best suited to conduct research in public relevancy outreach tactics given our previous work in documenting the severity of the problem and ability to disseminate and employ the results. This project will enhance states’ abilities to understand and engage with their various publics, resulting in greater support and relevancy. States and NGOs engaged across all segments of the public are the intended beneficiaries.
Increasing Engagement and Support for State-Regulated Trapping Programs through Targeted Media Campaigns and Professional Development Workshops
This project aims to boost engagement and support for state-regulated trapping among the public and wildlife professionals through a dynamic educational video, multiple video “shorts,” and several professional development workshops. Educational Video: The primary video will replace the outdated one currently used in Trapping Matters workshops. The old video, while impactful over the past 25+ years, has lost credibility due to its poor quality and dated fashion. The new video will combine live “person on the street” interviews and focus groups with wildlife professionals and the public to explore perceptions of trapping. It will also demonstrate key messages, developed through years of research, to address public and professional concerns. This video aims to educate agency staff during workshops and other venues about regulated trapping and the effectiveness of curated messages in gaining understanding and support. Media Shorts: These shorter videos will target multiple audiences, including decision-makers, legislators, policy makers, commissions, and outdoor recreation writers, to improve their understanding of trapping. Content will focus on key messages about trapping that address public concerns, using agency staff for credibility. For example, videos will feature wildlife veterinarians discussing animal welfare, wildlife law enforcement officers explaining regulations, and researchers emphasizing the abundance of trapped species and the benefits of trapping. Agencies have expressed a need for these videos, and this project aims to fulfill that need. R3 Effort: Additional media shorts will target recruiting hunters, anglers, and underrepresented groups in trapping, such as women and active-duty military personnel, based on findings from a recent Multistate Conservation Grant. These shorts will be used by state wildlife agencies to educate their constituents and will be shared on social media platforms (e.g., YouTube, Facebook, Instagram, TikTok) to promote regulated trapping’s role in wildlife management. Trapping Matters Workshops: The Association of Fish and Wildlife Agencies has conducted Trapping Matters Workshops since 2003 and Wild Fur Schools since 2010, training over 7,000 wildlife professionals and students. These programs consistently receive high marks from participants, with over 98% indicating they know more about trapping and can communicate more effectively about the activity after participating. The goal is to continue these workshops to educate the next generation of wildlife professionals on trapping motivations, equipment, techniques, and research, as well as public perceptions and key messages. Professional Development: The videos and workshops will be used in various professional development settings to enhance the capacity of agency staff to communicate effectively about trapping. This will prepare them for critical conversations about trapping, helping to maintain public support and approval for regulated trapping activities and agency authority to manage wildlife with trapping.
Increasing Newcomers to the Shooting Sports
The purpose of this project is to increase entry-level shooting sports participation nationwide. There is significant untapped demand for recreational shooting as recent research indicates up to 70 million Americans have strong interest in recreational shooting but have never tried it [Outdoor Stewards of Conservation Foundation (OSCF) 2024]. The need is to help those interested overcome their participation barriers and try target shooting. To help convert interest into participation a qualitative systematic review of recent Multistate Conservation Grants and other related research projects that document the barriers to trying target shooting will be employed to design and deploy and evaluate recruitment tools and outreach materials. New research is not needed. Additionally, we will utilize direct input from industry representatives before fielding pilot tests in selected markets with those who most closely and frequently interact with current and prospective recreation shooters and firearms retailers and shooting ranges. The expected outcome is accelerated growth in participation particularly among those 70 million Americans interested in recreational shooting. Considering the activities to be performed we will first assess the outreach needs and preferences of shooting sports retailers and range operators using first-hand interviews to better understand current practices and concerns and challenges and practical tools needed to connect with and serve new target shooters. The results will serve the second step which is the development of outreach materials based on recent research that will help ranges and retailers expand and improve their outreach and service to prospective new recreational shooters. Third, we will work with at least 20 ranges and retailers to pilot test the outreach toolkit. Fourth, we will evaluate results by interviewing participating retailers and ranges to determine what worked and what did not and what could be improved with the outreach materials. Finally, the evaluation with recommendations and the improved outreach materials will be the deliverables and will be made available to shooting sports retailers and ranges and other industry state and wildlife agencies and others nationwide. The Midwest Association of Fish and Wildlife Agencies (MAFWA) will lead this important project with the National Shooting Sports Foundation as a subrecipient. Intended beneficiaries are state agencies and firearm ranges and retailers and especially new target shooters who would otherwise not have had the chance to try target shooting. The Southwick Associates and DJ Case and Associates and the Outdoor Stewards of Conservation Foundation will assist as subrecipients with execution and evaluation efforts.
Increasing Recruitment Rate of Hunter Education Registrants
The purpose of this project is to boost hunting participation by reducing no-show and dropout rates among hunter education registrants. Anecdotal feedback indicates about 40% of registrants do not show up for their in-person course, and we have no current understanding of online dropouts. With over 275,000 in-person graduates annually, as many as 110,000 potential hunters could be walking away every year. Reducing these numbers by retaining and guiding these people through to successful hunter education certification will boost hunting participation. Activities to be performed include first determining regional and national rates of no-shows (people who register for but do not start) and dropouts (people who start but do not complete) for hunter education courses – statistics that are currently unverified and undocumented. To date, 13 states across all regions have committed to participating and providing data, with more expected given the limited time available at this writing for states to secure approval. Twenty states maximum are allowed in the proposed budget. We will also catalog state approaches to handling abandonment cases. We will then use a quantitative survey of registrants who did not show up or dropped out to determine why, to measure their interest levels and attitudes to hunter education and identify perceived challenges and intentions toward future hunting participation. Results will be categorized by course delivery methods and fee structures, where feasible, to help states understand if any aspects of program delivery are creating barriers to course completion or hunting participation. The expected outcomes will be actionable information that helps states and non-governmental organization (NGO) partners, with the International Hunter Education Association (IHEA) support, develop intervention strategies and tactics each state can employ to reduce no-show and drop-out rates, and to help guide these people towards successful completion of an approved hunter education course. This will ultimately lead to greater hunting participation at state, regional, and national scales. Deliverables and communication platforms will include: a technical report of methods and results and a graphics-based summary that conveys key findings, with both distributed to hunter education administrators and recruitment, retention, and reactivation (R3) coordinators from all 50 states; custom survey results for each state, presentations at relevant regional and national committee meetings; and a virtual webinar to be recorded and housed on the IHEA and R3 Clearinghouse sites. The intended beneficiaries are state hunter education programs, their supporting non-governmental organizations, and people who complete hunter education as a result of this effort. The International Hunter Education Association-USA will lead this effort, in partnership with grant subrecipient Southwick Associates, based on their extensive experience in hunter education and R3 research.
Increasing the Number and Diversity of Hunting and Shooting Sports Mentors and Volunteers
In-person R3 programs for hunting and shooting sports are important to help many participants build skills to feel confident enough to participate in the activity on their own. Most states offer R3 programing, however a common barrier is not having enough volunteers and mentors to meet program demand. In addition to needing volunteer instructors and mentors in general, it’s essential our volunteers better reflect the diversity of the general population. Currently, program volunteers are predominately white males. It’s critical to make outdoor spaces more inviting to underserved, nontraditional audiences including women, racial and ethnic minorities, disabled, and the LGBTQ+ community. One way to do that is to ensure our volunteers are reflective of all audiences and create a sense of belonging for students. The purpose of this program is to increase not only the total number of volunteers in the Northeast, but to intentionally work to also increase the diversity of volunteer instructors and mentors so participants can see themselves reflected in the volunteers. To complete this project, The Northeast Association of Fish and Wildlife Agencies (NEAFWA) R3 Committee, using research and best practices already completed, would work with a marketing firm to identify key messages and ways to reach to new volunteers and mentors. These will be developed into resources for state agencies to utilize. In addition to having proper messaging and imagery to help recruit new volunteers, it’s important to make sure the process of becoming a volunteer is simple to reduce barriers for new volunteers. NEAFWA’s R3 Committee will work with national partners including the Council to Advance Hunting and Shooting Sports, International Hunter Education Association, Aquatic Resources Education Association, and Recreational Boating and Fishing Foundation, to develop recommended volunteer and mentor standards, processes, and onboard resources for volunteers and mentors. Once the messages and standards have been developed and shared with NEAFWA states, a marketing campaign will be implemented in the Northeast to increase volunteer and mentor participation. The expected outcome of this campaign will be an increase in volunteers for participating NEAFWA states, an increase in mentor sign-ups on the learnhunting.org website, and an increase in the diversity of volunteers.
Increasing Volunteer Support for State Agencies Fishing R3 Programs
State agencies need volunteers and mentors to successfully field many fishing related education R3 Recruit Retail Reactivate and conservation projects. With increasing options available to the public to volunteer recruiting and retaining volunteers has become more difficult threatening states ability to staff programs such as fishing derbies and many other hands on R3 programs. To help overcome this problem states need insights and tested recommendations for finding recruiting and retaining new volunteers. To help fulfill this need the Outdoor Stewards of Conservation Foundation OSCF will work with states to connect with current and potential volunteers to learn how to engage and retain more support for states fishing R3 and education programs. With the OSCFs experience with such efforts and considering our focus on promoting stewardship and increasing participation we are ideally suited to conduct this project. The Midwestern Association of Fish and Wildlife Agencies MAFWA is a partner in this effort and will advise on content states needs and limitations plus dissemination of results. Working with one pilot state per AFWA region we will first conduct focus groups with current and former fisheries volunteers to gather insights into the various motivations and interests that drove them to volunteer plus the communication channels and sources that introduced them to volunteer opportunities with state agencies. We will then survey current and former volunteers in each state to quantify the top motivations and interests for volunteering. We will also survey the general public to identify those with above average interest in volunteering for state fishing R3 and education efforts to identify their motivations and interests plus the communication channels and sources that will best reach them. The results will group or segment volunteers into personas based on shared motivations and ideal recruiting messages and tactics. The results will then be tested via a pilot campaign in two states to identify best approaches for recruiting volunteers. Results and the tested recommendations will then be shared with all states for adoption via a detailed report complete with recommendations and suggested recruiting messaging plus shared via the full range of R3 committees meetings and NGO communications. All 50 states R3 programs are the intended beneficiaries with increased volunteers being the primary purpose and increased angling participation the goal. The MAFWA R3 committee is a partner in this effort. This project mirrors a similar volunteer recruitment proposal submitted by the IHEA for hunting and target shooting. The budget reflects the cost savings associated with conducting both efforts simultaneously. No other efforts focused on increasing states abilities to recruit and retain volunteers have been identified and without such state fishing R3 programs dependent on volunteers will continue to be stressed.
Increasing Volunteers for States’ Hunting & Shooting R3 and Education Efforts
Given staff limitations, state agencies rely heavily on volunteers and mentors to successfully field many education, Recruitment, Retention and Reactivation (R3), and conservation projects. However, as more and more options become available for people willing to donate time, states are finding it increasingly more difficult to recruit and retain volunteers and mentors, threatening their ability to effectively deliver hunter education, R3 education programs, and various other labor-heavy conservation projects. To help alleviate this concern, states need information and tested approaches for finding, recruiting and retaining new volunteers and mentors. The purpose of this project is to provide states with tested insights, recommendations and approaches for increasing their pool of R3 and hunter/shooter education volunteers. Working with two states per region of the Association of Fish and Wildlife Agencies, current and former volunteers will be surveyed to identify the various motivations and interests that drove them to volunteer, along with the communication channels and sources that made them aware of volunteer opportunities with state agencies. The results will group volunteers into personas based on shared motivations and ideal recruiting messages and tactics. The results will then be tested via a pilot campaign in each state to identify effectiveness, potential and improvements. Results and recommendations will then be provided to all states for adoption via a detailed visual-based report complete with recommendations and suggested recruiting messaging and shared via the full range of R3 committees, meetings and non-governmental organization communications. All 50 states’ R3 programs are the intended beneficiaries with increased volunteers and therefore increased R3 programs and hunting/shooting participation being the primary purpose and expected outcomes. The Midwest Association of Fish and Wildlife Agencies R3 committee is a partner in this effort.
Interim Survey of Fishing, Hunting, and Wildlife-Associated Recreation
The Association of Fish & Wildlife Agencies (AFWA) identified the need for an interim survey to provide actionable national and regional estimates of participation in fishing, hunting, and wildlife recreation between the 2022 and 2027 National Surveys, both conducted by National Opinion Research Center at the University of Chicago (NORC). For this proposed project, NORC will conduct a rigorous, nationally representative Interim Survey of approximately 30,0000 interviews that will provide detailed information about outdoor recreation participation in the United States. The purpose is to provide data that track changes in participation in outdoor recreation activities between rounds of the National Survey and offer new insights into participation in these activities. The Interim Survey’s results will allow state agencies and industry organizations to assess and more readily respond to key measures of participation. The Interim Survey will provide new, more detailed data points that are not included in the National Survey, which can be used to further bolster programming and recruitment, retention, and reactivation (R3) efforts. New proposed data points include: the number of hunters who practice at shooting ranges; how many people identify as hunters/anglers/wildlife watchers; the species that different types of participants pursue in fishing, hunting, and wildlife watching; the types of locations where people observe birds; what people enjoy about fishing, hunting, and watching wildlife; details about bowhunting participation; and more. The Association of Fish & Wildlife Agencies’ National Survey Technical Workgroup asked NORC to design and propose the project for an Multistate Conservation Grant Program (MSCGP) grant. NORC has worked closely with the Technical Workgroup, AFWA, and representatives from the U.S. Fish and Wildlife Service (USFWS) to assess what aspects of the National Survey should be collected more frequently, and what new information should be captured in the Interim Survey. In addition, NORC has consulted with a range of industry organizations to identify the data points that would be most useful to them. We have received endorsements for this proposal from the Archery Trade Association, the Recreational Boating & Fishing Foundation, the American Sportfishing Association, the National Audubon Society, the Council to Advance Hunting and the Shooting Sports, and the National Shooting Sports Foundation. NORC will seamlessly apply a consistent methodological approach for the Interim Survey to produce data on fishing, hunting, and wildlife watching participation that can be used for analysis alongside findings from the National Surveys. The 30,000 interviews from the Interim Survey will allow for detailed analysis of outdoor recreation participation among U.S. residents age 6 and older, including among key demographic and geographic subgroups. After conducting the survey, NORC will provide AFWA, USFWS, states, and industry organizations with takeaways and analysis in a variety of accessible formats to maximize the value and use of the data. NORC will disseminate the results in the following ways: public-facing report summarizing findings, one-page fact sheets that highlight results for key topics, including regional analysis, data files for public use designed to facilitate analysis, webinar that demonstrates how to use public data files, a short video tailored for sharing on social media highlighting important takeaways, and a presentation at the 2026 AFWA annual meeting. The goal is to put these findings in the hands of people in state agencies and industry organizations who can use the information for designing and implementing practices that will maximize the impact of the grant award.
Leadership Development for AFWA Members and the Conservation Community
Significant loss of senior leadership and tenured staff across state fish and wildlife agencies continues to impact and put at risk the conservation community’s future. This staggering loss of leadership capacity, coupled with the challenges facing these agencies to remain relevant, adapt to changing landscapes and constituencies, and/or secure funding – to name a few—requires continued, ongoing, and focused leadership and organizational development. Leadership development and well-managed fish and wildlife agencies are priorities identified in the Association’s strategic plan. The purpose of this project is to support the effective implementation of projects funded under the Wildlife Restoration and Sport Fish Restoration Acts by developing leadership skills in state and tribal fish and wildlife agencies, federal agencies, and partner organizations, including non-profits and excise-tax paying industry partners. Compared to isolated attempts to foster leadership skills in individual agencies and partner organizations, this grant offers a cost-effective and efficient approach to professional development that capitalizes on consistent, skilled training and peer-to-peer networking within a shared experience of working to conserve wildlife and sport fish across the country.
Leadership Training for SEAFWA Members and the Conservation Community
Throughout the conservation field, specifically Wildlife Restoration (WR) or Sport Fish Restoration (SFR) related efforts, there is a continual challenge to maintain leadership capacity as senior staff retire and more early- and mid-career staff begin taking on leadership roles and responsibilities. Although existing leadership programs already provide excellent training, they mainly target mid- to late-career staff and can accept only so many participants annually. Conservation of birds, mammals, and sport fish requires navigating deeply held beliefs and conflicts among constituents (e.g., managing multi-use game lands, promoting catch and keep programs to remove invasive fish species, managing effect of double-crested cormorants on sport fish, and managing waterfowl ponds for the benefit of both birders and hunters). To be effective, conservation professionals must employ high-level leadership – the vision to see problems from different perspectives, skills to moderate conflicts, and creativity to devise novel resolutions. These aspects of leadership are key to preserving hunting and fishing heritage and biodiversity. To increase these leadership capacities and promote more consistent and efficient progress in the southeastern US, we propose the Southeast Conservation Leadership Program (SECLP), a conservation leadership training program targeting early- and mid-career staff in the southeastern US. This program will introduce participants (fellows) to leadership concepts and tools, including engaging in adaptive leadership, developing reflective practices, and boosting internal capacity. By teaching these skills earlier in their careers, fellows will have more time to further develop and apply them. Additionally, the SECLP will offer an opportunity for alumni of other leadership programs to share their knowledge of adaptive leadership to SEAFWA staff. These coaches would be working on or have had experience with WR/SFR species or activities. As we gain more alumni from this regional program, we will maintain a connected network, allowing continued learning alongside others who have completed the training. We envision that this network will enable unique and innovative collaborations that might not be possible otherwise. Relationships and trust built between fellows in each cohort will promote and advance collaborative approaches to regional and national WR and SFR challenges for decades.
Leveraging the 2028 Olympics to Grow Archery Participation and Conservation Funding
The upcoming 2028 Summer Olympic and Paralympic Games in Los Angeles represent a once-in-a-generation opportunity to substantially increase interest and participation in target archery. Archery will receive unparalleled global visibility thanks to the spotlight of the 2028 Summer Olympic and Paralympic Games, presenting a major recruitment, retention, and reactivation (R3) opportunity to bring new and returning target archers into the fold; yet, without coordinated planning, this attention risks being short-lived. State fish and wildlife agencies must have reliable strategies to engage new and returning archers effectively as we get closer to the 2028 Games—a data-driven R3 approach for targeting new and returning archers will ensure that these individuals become and remain lifetime participants. State fish and wildlife agencies have an opportunity to expand their reach and relevance beyond the hunting and fishing constituencies by working with USA Archery to implement a national R3 communications campaign in advance of the 2028 Games, which include both Olympic and Paralympic recurve and compound archery disciplines. USA Archery’s social media content achieved the second-highest global reach among national archery federations during the 2024 Games. If state agencies prepare now for the upcoming increase in worldwide archery exposure, they can capture and convert interest to participation. Archery engages new audiences (especially youth, women, and families) who may not initially be interested in hunting or other types of sport shooting, but who may have substantial latent interest. Target archery provides a safe, community-friendly entry point to both hunting and other sport shooting activities. According to the most recent National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, the current target archery market consists of around 19 million individuals, including dedicated and casual participants (notably, the National Survey also indicates that about a fifth of all U.S. target archers are under age 16). There is a major need for new research to determine the capacity of agencies and R3 specialists to provide outreach specific to target archers, and to assess awareness, interest, and barriers to archery participation among U.S. residents ahead of the 2028 Games. The purpose of this project is to provide actionable national- and regional-level data, strategies, and tools that allow state fish and wildlife agencies, stakeholders, and R3 practitioners to leverage the 2028 Games to increase recruitment, retention, and reactivation in target archery through participation in USA Archery and other programming. Specifically, the project will gather data from R3 professionals and U.S. general population residents, hunters, and anglers (the latter making up important market segments for target archery participation) to inform the development of a new R3 toolkit for target archery that includes digital assets for state fish and wildlife agencies and their non-governmental organization partners; the toolkit will also include partnership models and engagement strategies. The project will be led by USA Archery and Responsive Management will be a subrecipient responsible for all research, analysis, and reporting. This project addresses Strategic Priority 3 (Recruitment, Retention, Reactivation), with a focus on Engaging Participants.
Modeling the health and distribution of essential fish habitat for highly migratory sport fishes to preserve future stocks in the southeastern US
Highly migratory (HM) sport fishes such as sharks, tuna, and marlin are a challenge for conservation because they have large ranges that cross many jurisdictional boundaries. Sharks are especially at risk: their numbers have dropped more than 70% in the past 35 years, and one-third of species are now vulnerable to extinction. Their slow growth and reliance on shallow coastal nurseries for harboring young in the first few years of life—classified as Essential Fish Habitat (EFH)—make sharks vulnerable to overfishing, pollution, and development. But seascape- level conservation of large fishes is hampered by a general lack of knowledge on the specific environmental factors that can negatively affect EFH, or if the animals that use them will be ecologically and genetically suited to survive under future conditions. Understanding these dynamics is important for protecting sport fish stocks, but while migration can be measured with tagging and telemetry, evidence of reproductive connections can only be found with DNA. Even when genetic have been done on relevant species, though, their results are almost never applied to management because of the lack of tools to integrate these findings with spatial analyses used in stock assessments, like Species Distribution Modeling (SDMs). Yet models like SDMs are exponentially more accurate when they include genetic data on ecotypes, which are distinct subpopulations that have adapted to different conditions, and have different habitat requirements. With prior Multistate Conservation Grant Program (MSCGP) support, we addressed this lack by developing a prototype Genetic SDM (GSDM), which we found to have exponentially more predictive power than regular SDMs. With the current proposal, we aim to further develop this technical framework by testing it on nurse sharks (Ginglymostoma cirratum) in the northwest Atlantic, a charismatic but poorly studied species that has experienced impacts from marine heatwaves and is considered globally vulnerable to extinction. By leveraging our library of hundreds of pre-existing nurse shark tissues collected over 35 years, we will (1) identify nurse shark ecotypes and use them to model future EFH, (2) measure patterns of connectivity between EFH at both the population and individual level, and (3) examine how measures of genetic viability change over time, particularly before and after marine heatwaves. This work will deliver the first seascape-level conservation plan for a migratory sport fish, while meeting the need for approachable new ways for managers to obtain, integrate, and apply research findings to better direct the conservation of sport fishes. The project area spans the majority of the Atlantic and northern Gulf states and into the Caribbean by leveraging the PI’s membership in the Florida Atlantic Coast Telemetry (FACT) Network, a group of scientists and institutions who manage an array of receivers for tracking large migratory fishes and share data across state boundaries throughout the northwest Atlantic. By partnering with The National Oceanic and Atmospheric Administration (NOAA) Fisheries and state agencies like the Florida Fish and Wildlife Conservation Commission, we will ensure results will be directly relevant, inexpensive, and accessible to non-specialists. This proposal aligns with the Association of Fish and Wildlife Agencies’ Strategic Priorities in Conservation & Science by specifically addressing aspects of habitat connectivity, fish and wildlife health, and emerging technologies. These results will help managers anticipate and plan for future habitat shifts, strengthening fisheries resilience by advancing the successful long-term conservation of HM sport fishes.
Modernizing and Enhancing Tools for Regionally Coordinated Fish and Wildlife Conservation
The Northeast Fish and Wildlife Diversity Technical Committee of the Northeast Association of Fish and Wildlife Agencies is charged by the Directors and Administrators of the 14 Northeast Association of Fish and Wildlife Agency jurisdictions in the United States with developing and maintaining a list of Northeast Regional Species of Greatest Conservation Need (RSGCN) that identifies shared species of conservation concern at the regional level. That process and the Regional Northeast Database (here after referred to as the Database) that contains all the RSGCN data has evolved to include baseline information on nearly 18,000 species of fish, wildlife, and plants extant in the Northeast. The Database of scientific information on those 18,000 species also includes their habitats, threats, management needs, and research and monitoring needs. The data are currently stored in a Microsoft Access database that has reached its capacity and functionality. The purpose of this project will be to upgrade the Database, including 250 eligible Regional Species of Greatest Conservation Need species with current enhanced data and baseline information on 426 birds, 183 mammals, and 1025 fish species known to be present in the Northeast into an enhanced platform to increase efficiency and utility. Specifically, we will modernize the current database platform and data structure by building a new database with the future capability to connect it to the Northeast Fish and Wildlife Diversity Technical Committee website with accessible web portals for state agency staff. The upgraded database will facilitate cross-jurisdictional conservation for all Northeast Association of Fish and Wildlife Agency members, and all associated conservation partners and the public. This project will create an enhanced database that has increased capacity for collaboration across the Northeast, which will facilitate planned 5-year update cycles allowing better landscape integration of Regional Species of Greatest Conservation Need and all other priority taxa in the Northeast, including Pittman-Robertson and Dingell-Johnson eligible species, and by providing priorities for the Northeast Regional Conservation Needs Grant Program, other landscape level conservation planning, and supporting overall fish and wildlife management and conservation across the Northeast region.
National Fish Habitat Assessment
The National Fish Habitat Partnership is a unique aquatic habitat conservation delivery program that has been using a cooperative, non-regulatory, and science-guided approach since 2006 to change the condition of fisheries through 20 Fish Habitat Partnerships across the entire country. This approach was codified by Congress in the America’s Conservation Enhancement Act 2020. To provide the foundational science underlying this effort and to assist in conservation planning, the National Fish Habitat Partnership Board has generated two national fish habitat assessments in 2010 and 2015. Both assessments including methods, results and data are on the National Fish Habitat Partnership’s website (fishhabitat.org) and are available to the public. One of the key elements of the 2020 Act is an unfunded requirement to continue assessing the nation’s fish habitat and to fill gaps in the previous assessments by the end of 2025. To meet this need, we will use an analytical approach similar to past assessments that examines influences of landscape stressors such as aquatic connectivity and urban development on fish communities. This assessment will inform users of the level of degradation to aquatic habitats along with those key stressors impacting habitat condition and associated degradation scores across the nation. This project will update the currently out-of-date assessment and complete part of the 2020 Congressional requirement by: 1) updating data layers used in the past assessments to their most recent versions; 2) addressing known gaps in hydrology, forest harvest, and grazing intensity with a focus on hydrology; and 3) generating new assessment product components with a similar spatial scale and look to the 2015 assessment using the same analytical approach cited in that product. This product is targeted at individuals and entities that are interested about the state of fish habitat in the United States and includes Congress and their staffs, aquatic habitat conservation leaders and staff at state and federal agency levels, National Fish Habitat Partnership Board members and Fish Habitat Partnerships along with their partners which number over 1500 at this time, non-governmental organizations involved in aquatic habitat conservation, and the interested public.
Organizational Structure for R3: Implementing Change to Improve Efficiencies
The 2023 report, “Organizational Decision Making for R3: A Process for Leadership” (MSCG F23AP00513), provides decision makers and R3 coordinators with a clear decision framework and organizational guidance to establish goals and objectives, resources allocated, evaluation, and adaptation for their R3 efforts by applying the processes of structured decision-making, adaptive management, results chains (logic models), and the Outdoor Recreation Adoption Model. This proposed project will apply those recommendations to facilitation in pilot states to help them evaluate, refine, and improve the recommended structural decision-making process, logic models, and R3 strategies. Several states in the Midwest region (IA, IL, IN, MI, MN, and ND) have recently expressed interest in facilitated workshops to apply the recommendations from the 2023 report to their R3 efforts. Funds from this project will be used to facilitate sessions with these states to review and evaluate R3 structure, resources, goals, strategies, objectives, tactics, implementation, and adaptation process. Facilitators would be provided; the sessions would be planned, and notes recorded, and reports written by the principal investigator and project team with this grant. Participating states will receive a state specific report outlining the findings, recommendations, conclusions, and a summary of all pilot state work in the region. Participating pilot states would not be required to make any changes to R3 efforts (though they may choose to). The deliverables of this project will be available for all states and organizations to apply to their organizations. Benefiting states will be empowered to evaluate, refine, and improve the recommended structural decision-making process, logic models, and R3 strategies by applying the recommendations and products identified in the original report (Organizational Decision Making for R3: A Process for Leadership) and from the experiences of pilot states. All states will be able to apply these results and actions independently and/or bring in additional facilitation expertise to implement the organizational review. If this project is not funded, an opportunity to implement and improve trial recommendations from the previous study will be missed. Deliverables will include state specific reports and recommendations, a final report documenting all facilitation activities and process improvements for their R3 efforts, and refinements and improvements to the organizational structure procedure originally recommended. All deliverables will be made available to the Association of Fish and Wildlife Agencies, all regional R3 Committees, state and organization R3 coordinators, and the US Fish and Wildlife Service. Subsequent actions will include application of the refined process in participating, interested states and organizations around the nation to improve the efficiency, effectiveness, and evaluation of R3 efforts.
Pathways to Partnership: Empowering Agency Ambassadors to Achieve R3 Success
This project will provide state fish and wildlife agencies (SFWAs) with a reliable, replicable, and field-tested methodology for initiating new partnerships that increase their capacity to effectively deliver hunting, angling, and shooting sports recruitment, retention, and reactivation (R3) efforts. The need for effective methods of finding and partnering with new, R3-vested groups and organizations has only increased in relevance within the professional R3 community in recent years as numerous research efforts and R3 committee reports have documented the failure points of existing partnership models. These shortcomings have provided new insights into how and why SFWAs struggle to secure and maintain the partner relationships they rely on to deliver significant portions of R3 strategies and objectives. As noted by multiple research efforts led by the Wildlife Management Institute (WMI) and partner SFWAs, the most successful SFWA partnership-building efforts have been those that, whether by design or not, identified and empowered at least one existing staff member to play key roles in connecting agencies with new partner groups. These staff members bring crucial skills, insights, and enthusiasm to the partnership-building process; in addition, they also have pre-existing connections, either with the specific new partner group or with the group type (e.g., with values or perspectives that differ from those that predominate in the agency). Based on these observed patterns, WMI has developed a provisional partnership-building model that will, over the course of this project, be subjected to real-world experimental testing. In this intensive applied research effort, WMI and DJ Case & Associates (DJ Case) will collaborate with at least one agency from each of the four SFWA regional associations in designing, implementing, and evaluating agency-specific strategies focused on establishing, in each state, at least one new partnership that can effectively contribute to R3 outcomes. The team will use the results of rigorous evaluation methodology to refine the partnership-building model, then synthesize and package tactical recommendations for use by R3 staff and practitioners. Anticipated project outcomes include enhanced staff capacity for building lasting R3 partnerships across a range of values and perspectives; increased confidence of SFWA leadership that their agency has the tools it needs to build effective R3 partnerships; an increase in hunters, anglers, and shooting sports participants with a wider range of values and perspectives; new agency relationships with active partners willing to engage in R3 and other conservation-supportive behaviors; increased agency credibility in—and increased future support for agency-recommended policy and practice measures from—broader segments of the public with broader values and perspectives. Project deliverables will include tested tactical recommendations presented as a practical, accessible Partner Engagement Manual that can be used by staff at any level within an agency, descriptions of processes used during the project, links to resources used during the project, and an evaluation of project outputs and outcomes. Additional deliverables will include durable R3-focused partnerships for the four or more participating SFWAs, and real-world validation of the project partnership model for all SFWAs in need of a reliable methodology for developing new partnerships.
Prioritizing Eastern brook trout habitat restoration using Hyper-Resolution Hydrography Data
Brook trout are a recreationally and ecologically important native fish species across the Eastern United States. They are sensitive to water quality and temperature making them strong indicators of stream health. However, their populations have declined due to land use changes, habitat fragmentation and warming water temperature. This project aims to enhance brook trout habitat conservation and restoration by using cutting-edge data and tools. The Chesapeake Conservancy will develop a web-based decision support tool that helps state and federal agencies identify the most impactful stream reaches for habitat conservation and restoration. The tool will use newly developed high-resolution stream data known as Hyper Resolution Hydrography Data, which identifies more than twice as many stream miles compared to the traditional National Hydrography Dataset (NHD), especially headwater streams critical to brook trout. The project will evaluate how landscape features such as forest cover or agriculture affect brook trout habitat and identify which streams offer the greatest opportunity for habitat improvement. These analyses will be used to create an interactive publicly available mapping application. This tool will allow agencies to explore what-if restoration scenarios and target their efforts for maximum benefit. Additionally, the project will compare conservation opportunities identified using traditional NHD data versus those using the more complete Hyper Resolution dataset. By doing so, it will demonstrate the added value of using LiDAR derived data in fisheries management. The project will also provide guidance for states interested in replicating this high resolution data approach outside the Chesapeake Bay watershed. The project directly supports the Association of Fish and Wildlife Agencies’ strategic priorities of using emerging technologies, e.g., LiDAR and improving landscape-level habitat connectivity. It will benefit multiple states within the Northeast Association of Fish and Wildlife Agencies (NEAFWA) and U.S. Fish and Wildlife Service Region 5. Results will help these states efficiently allocate conservation resources, improve regional coordination and ultimately strengthen brook trout populations. Deliverables include the prioritization tool geospatial databases training materials and a final report summarizing findings and differences in restoration opportunities with and without Hyper Resolution data. Outreach will include training webinars and presentations at regional conferences.
Protecting Waterfowl and Sportfish Habitat through Whole-Genome Sequencing of Aquatic Invasive Plant Species
Aquatic invasive plant species pose an urgent and growing threat to freshwater ecosystems in the United States, displacing native sportfish and waterfowl biodiversity, degrading ecosystem function, and imposing escalating economic and ecological costs. Globally, aquatic invasive plants have caused over $32 billion in the last five decades, with 65% of these costs attributed to freshwater ecosystems. In the United States alone, annual expenditures for aquatic plant control approach $100 million, underscoring the immense financial burden of these invasions. Despite the ongoing financial investment, current molecular tools lack the resolution to reliably distinguish closely related invasive plant species, limiting effective early detection and rapid response. Building on our successful foundational project, “Improving Conservation Efforts for Sportfish and Waterfowl: Developing eDNA Tools for Use in Aquatic Invasive Species Detection,” which applied chloroplast-based nanopore sequencing but revealed critical taxonomic ambiguities, this proposal advances to a transformative next phase. We will generate high-quality nuclear genome assemblies for 10 high-priority aquatic invasive plant species – including Nitellopsis obtusa (starry stonewort), Myriophyllum spicatum (Eurasian watermilfoil), and Hydrilla verticillate using PacBio HiFi long-read sequencing and the Minnesota Supercomputing Institute’s cutting-edge bioinformatics resources. Our primary objective is to identify highly specific, species-level nuclear genetic markers that provide unprecedented discriminatory power. These markers will underpin scalable, field-ready molecular assays such as high-throughput quantitative PCR (HTqPCR) and loop-mediated isothermal amplification (LAMP), essential for advancing eDNA surveillance and empowering the early detection and rapid response framework for aquatic invasive plant species in the United States. The whole genome sequence and species-level nuclear genetic markers will be shared via open access websites (National Center for Biotechnology Information, NCBI) enabling other researchers to freely build upon this work. Delivering these foundational genomic resources is critical to protecting freshwater biodiversity, supporting healthy populations of sportfish and waterfowl, reducing costly invasions, and ensuring long-term ecological and economic resilience.
Ranking and Visualizing Eastern Brook Trout Climate Refugia to Guide Their Range-wide Management
Brook trout is a popular sportfish and an indicator of coldwater habitats in the eastern USA, but their populations have declined in the native range and climate change poses an additional threat for their persistence. Conservation and restoration action is underway throughout the eastern USA, which necessitates resource inventory and management decisions about where to prioritize and invest effort at multiple jurisdictional levels. Based on our recently completed project in the southeastern USA, we propose a Multistate Conservation Grant project to develop databases of brook trout count surveys and stream temperature measurements, model and rank Hydrologic Unit Code (HUC) watersheds for trout habitat suitability in a warming climate (hierarchically HUC 8, 10, 12 watersheds), and visualize this spatial information and make it available for trout managers in the 16 states encompassing the native range in the eastern USA (from Georgia to Maine). The spatial products rank brook trout habitats at multiple scales, so that the product can be used by various stakeholders such as multistate consortiums needing to identify priority regions for conservation (e.g., Eastern Brook Trout Joint Venture), state wildlife agencies managing watersheds, and local river organizations interested in identifying locations for habitat restoration and connectivity projects. By aggregating information and making it available and updateable, this multistate project will result in more coordinated effort to conserve this iconic native salmonid range-wide and consequently use limited resources efficiently. A subrecipient of this grant is The University of Texas at Austin, who will support statistical model development.
Recruiting and retaining volunteer instructors and mentors in the northeast
In-person recruitment, retention and reactivation (R3) programs for hunting and shooting sports are important to help many participants build skills to feel confident enough to participate in the activity on their own. Other Multistate Conservation Grant research has shown that the lack of additional skills training is a significant barrier to participation. Most states offer R3 programing; however, a common barrier is not having enough volunteers and mentors to meet program demand. Agency capacity precludes the ability to offer sufficient numbers and variety of courses. If states are to build successful R3 programs, it is vital they leverage staff expertise with a comprehensive network of active and engaged volunteers. This project will focus on increasing the number of active volunteers and mentors in the Northeast through recruiting new volunteers and learning how to better retain these volunteers. It is important to make sure the path to becoming a volunteer is convenient, simple, and with minimal procedural barriers. The Northeast Association of Fish and Wildlife Agencies (NEAFWA) R3 Committee will work with other regional R3 committees and national partners including the Council to Advance Hunting and Shooting Sports (CAHSS) and the International Hunter Education Association (IHEA) to develop recommended volunteer and mentor standards, processes, and onboarding resources for volunteers and mentors. Once the messages and standards have been developed and shared with NEAFWA states, the NEAFWA R3 Committee, using research and best practices already completed, would work with a marketing firm to identify key messages and ways to reach new volunteers and mentors. These will be developed into resources for state agencies to utilize on their own and as part of a marketing campaign in the Northeast to increase volunteer and mentor participation. To help states utilize the developed resources, in collaboration with IHEA, CAHSS, and Southwick Associates, virtual volunteer workshops will be created as part of this project. These workshops will use recent research to help states implement the developed marketing materials as well as better understand the needs of volunteers, their motivations, and how to best retain volunteers. The expected outcome of this campaign will be an increase in volunteers for participating NEAFWA states, and an increase in mentor sign-ups on the LearnHunting.org website.
Recruiting Non-Resident Hunters to Your State – Responsibly
Given that most Recruitment, Retention and Reactivation (R3) market research of the past decade has primarily focused on resident hunters, many state fish and wildlife agencies (SFWAs) know relatively little about non-resident hunters’ motivations or expectations when considering (and ultimately choosing) an out-of-state hunting opportunity. In 2024, with assistance from Chase & Chase Consulting and Southwick Associates, the Wildlife Management Institute (WMI) conducted a multi-state conservation grant project that quantified both the motivations driving hunters to visit other states as well as the reasons they select specific locations. Findings of this research demonstrated that non-resident hunters are motivated by values and desires strong enough to overcome some of the typical, well-documented barriers that affect most hunters, and non-resident hunters are willing to spend far more effort in their pursuits than the average resident hunter. Perhaps most importantly for hunter R3, non-resident hunters are attracted to species and landscapes uncommon to their home states but may be commonplace and potentially underutilized by the resident hunters of the destination state. Though this recently completed research provides an in-depth understanding of the motivations that encourage people to hunt in other states, it does not provide R3 practitioners with strategies or tactics capable of capitalizing on non-resident hunters’ attraction to places and huntable species that are novel to them. From a hunter R3 strategy perspective, non-resident hunters pose a unique challenge to R3 practitioners given their particularly high expectations and myriad hunting opportunity options. If SFWAs better understood how, when, and where to best engage and connect with non-resident hunters, they could be more effective at attracting them to their state and its underutilized hunting opportunities. If SFWAs can strategically attract non-residents to species and environments that are in less demand by resident hunters, they could increase their hunting numbers without exacerbating real and perceived crowding issues or increasing competition for limited-availability tags and privileges. For the hunter, increasing awareness of new and novel hunting opportunities available to them may maintain their enthusiasm and engagement in hunting, likely serving as a retention tool to increase overall hunting participation nationally in both hunters’ home and visited states. Using license data augmented by general population samples to support a mixed method research design, this project will 1) identify and recommend the optimal mix of messaging, imagery, timing, and placement of marketing that SFWAs can use to attract segments of non-residents, and 2) will test the recommended materials and approaches via pilot campaigns to identify the mix of campaign elements that will maximize SFWA effectiveness in recruiting the targeted non-resident hunters. The pilot campaigns will be evaluated by measuring which marketing treatment generates the greatest engagement. The results will be packaged in an easily accessible report that highlights the tested materials and makes clear recommendations for how SFWAs should employ the materials through their own custom marketing efforts. The intended outcome will be an increase in non-residents hunting states across the country and greater utilization of hunting opportunities that are undervalued by resident hunters. State wildlife agencies and their hunter R3-vested partners are the intended beneficiaries of this effort.
Regional assessment of canine distemper virus in wild carnivores
Canine distemper virus (CDV) is a globally distributed, highly infectious morbillivirus affecting numerous mammalian species. In the United States, many domestic and wild carnivores are susceptible to CDV, including important furbearer species such as the raccoon (Procyon lotor), gray fox (Urocyon cinereoargenteus), striped skunk (Mephitis mephitis) and coyote (Canis latrans). Neurologic disease caused by CDV is indistinguishable from that caused by rabies virus (RABV). Many wild animals with neurological symptoms are submitted to public health laboratories for rabies virus (RABV) testing, often without additional testing for canine distemper virus (CDV) or other pathogens. This may confound CDV surveillance efforts and lead to an underreporting of CDV prevalence in wild populations. This 1-year research project aims to promote cooperation and information exchange between state wildlife agencies and public health departments to investigate the presence, distribution, and prevalence of CDV in neurological wild carnivores previously submitted to public health laboratories for RABV testing. Additionally, this project will update the current knowledge regarding the diversity of CDV strains circulating among wild carnivores. To accomplish this, brain tissues and associated metadata will be collected from RABV-negative wild carnivores previously submitted to public health laboratories. Molecular testing for CDV will be conducted at the Southeastern Cooperative Wildlife Disease Study using real-time RT-PCR, and positive samples will be further analyzed to identify CDV strains. Deliverables include a standardized sample collection protocol, an online repository for sample data and diagnostic results, and the results of CDV testing on ~1500 wild carnivore brain tissues with corresponding phylogenetic analyses of viral strains. The findings will be published in a peer-reviewed manuscript, shared in technical reports, and presented at scientific conferences. This grant will benefit wild carnivores across 49 states, especially in the 42 states where carnivore-variant RABV strains hinder CDV surveillance. Finally, this study will provide crucial data on CDV prevalence and strain diversity and promote collaboration between state wildlife agencies and public health departments, fostering partnerships.
Regional assessment of pathogen and toxin impacts on furbearer populations
Diseases and toxins pose unique challenges to the management and conservation of wildlife species and can contribute to and exacerbate declines in wildlife populations that already experience other stressors, such as habitat loss and fragmentation. Apparent gray fox (Urocyon cinereoargenteus) population declines in recent decades, notably in the eastern and midwestern United States, have raised concerns among furbearer biologists, managers, and trappers regarding the cause and extent of these declines. There is a paucity of understanding of the potential significance of pathogens and toxins on these declining gray fox populations. Recent research in another ecologically, culturally, and economically important furbearer species in the Northeast, the fisher (Pekania pennanti), revealed that in some regions, anticoagulant rodenticides were detected in 75-100% of trapper-harvested fisher, emphasizing a widespread risk to furbearer species that may decrease species resilience. Anticoagulant rodenticide toxicity can cause mortality, suppressed immune function and reproductive capacity, and reduced body condition. Similar high prevalence of lead (Pb) detections has been observed in New York trapped fishers. The significance of these and other toxins to the population health of northeastern fisher and gray fox populations, including potential morbidity and mortality, may be most influential in decreased individual fitness (e.g., comorbidity status). There is a suite of potential pathogens that may be better able to infect and cause disease in furbearers if they are compromised by immunosuppressive toxins and pathogens. We will complete a comprehensive health assessment, including testing for pathogens and toxins and completing postmortem examinations, of gray fox and fisher collected through a variety of methods across the northeastern United States. We will identify the prevalence and distribution of these pathogens and toxins that can then be used in risk assessments for other species. Additionally, this project will evaluate the significance of immunosuppressive toxins and pathogens by determining if exposure contributes to decreased individual fitness (e.g., comorbidity status), and we will identify geographic patterns of toxin exposure and pathogen prevalence. This project will be completed through the efforts of individuals at the Northeastern Association of Fish and Wildlife Agencies, Cornell University, the State University of New York College of Environmental Science and Forestry, the University of New Hampshire, Pennsylvania Animal Diagnostic Laboratory System New Bolton Center, and the Wildlife Management Institute, as well as northeastern state wildlife agency biologists and veterinarians. This project will result in data that wildlife agencies can directly use in conservation and management plans for these two species and furbearers in general, as well as highlighting future research needs. We will disseminate results to a diversity of stakeholders with shared interests in maintaining strong furbearer populations, and improved public outreach, a more holistic approach to conservation and management plans, and other benefits are expected. Ultimately, the proposed research will provide a baseline of understanding around these complex systems that is capable of informing management decisions, stimulating and facilitating subsequent research, and furthering collaborations among numerous partners.
Shooting Range Development, Marketing & Operations Toolkit
With passage of the Target Practice Marksmanship Training and Support Act (Tarmarc) of 2019, states can now apply a larger percent of their annual Wildlife Restoration (WR) funds to range development, improvement, expansion, operations and marketing. Several multi-state grant-funded resources have become available since then to help states and shooting range NGOs understand where new ranges are needed most, the types of shooting activities consumers prefer, case studies to assist in range design and operations, how to attract more non-traditional participants, available funding and partnering sources, and more. The NSSF and other NGOs also have additional range development resources available to states. However, these grant, and privately funded range-support resources are scattered, and conversations with states indicate many are not aware of them. The result is limited application in states’ efforts to increase shooting range development efforts, lower target shooting participation and lower returns on PR investments in range design, development, operational and marketing activities. To help more states benefit from grant-funded and industry shooting research and development tools, the National Shooting Sports Foundation (NSSF) will combine these resources into easy-to-use toolkits with a focus on brevity and accessibility, and then most importantly, share them with public and private ranges directly (the beneficiaries), via regular NSSF and shooting NGOs’ communications, and through a detailed series of recorded webinars and in-person presentations, both regionally and nationally. The results will help improve states and NGOs’ ability to build new ranges, improve current ranges, maximize participation and achieve greater results from future WR-based range investments.
Should Urban Ranges be the New Priority?
The purpose of this project is to combine the strengths of the public and private sector to increase target shooting capacity and participation where demand is the greatest: urban areas. Recent U.S. Fish and Wildlife Service (USFWS) grant-funded research shows most target shooters will not travel more than 30 minutes to a range (2012 NSSF, 2025 SAF). Another shows roughly 70 million people from urban areas across the U.S. have strong interest in recreational shooting but have never tried it (2025 OSCF). A third used GIS techniques to demonstrate the greatest demand for shooting range access is concentrated in urban areas (NSSF 2024). Altogether, with 80% of the U.S. population now living in urban communities and increasing (U.S. Census Bureau), future increases in recreational shooting will primarily come from urban areas. Ranges in urban areas are more difficult to develop and operate than ranges elsewhere. This has constrained shooting range capacity in most metro areas, preventing many interested participants from trying target shooting and limiting participation nationally. However, the public and private sectors have complementary strengths. Uniting the two to expand urban range opportunities will have big impacts. This project will build from the recent research mentioned above to demonstrate how public-private sector initiatives can overcome the shortage in urban range capacity more efficiently than isolated efforts. This project’s activities will quantify current demand for urban ranges, identify urban audiences (e.g. disabled vets, families, retirees, etc.) most constrained by current range availability, detail the costs needed to provide new or expanded urban range capacity, and profile potential visitor use and spending. We will employ a survey of the general population of major U.S. metropolitan areas to reach residents with a high level of interest in target shooting or actively participate and their spending preferences. Case studies of public-private ranges will also be developed explaining how the few public-private urban ranges developed plus their challenges and solutions. The final deliverable will be a visual, easy-to-read summary report complete with recommendations about how states and industry can cooperate to expand urban range capacity and use. The results will be provided directly to all states’ range managers, through presentations at national range manager events such as the International Hunter Education Association (IHEA) and the Council to Advance Hunting and the Shooting Sports annual meetings, and sharing with industry and organizations supporting target shooting. The Sportsmen’s Alliance Foundation will also provide a webinar focused on states’ range coordinators and private range operators. By providing the insights needed that show how states and industry can work together, the expected outcome will be an increase in urban target shooting capacity and participation nationally, driven by new formal and/or informal cooperative public-private efforts at the local, state and national levels. The intended beneficiaries are states’ range developers and operators, private range operators and ultimately urban residents who want to try target shooting or participate more frequently. Southwick Associates will be a subrecipient. Considering the public and private sectors have complementary strengths, uniting the two to expand urban range opportunities will produce significant benefits.
Social and Economic Impacts of Organized Youth Shooting Sports
The 2022 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation released by the U.S. Fish and Wildlife Service estimated that the number of youth ages 6 to 17 that participated in firearms target shooting was just under six million. Recent reports suggest substantial increases in shooting sports participation across all ages, and numerous organized youth shooting sports programs have also reported enrollment surges. However, to date no concerted effort has been made to estimate the total youth participation in organized shooting sports nor the corresponding economic impact. Further, outside of this potentially large economic impact, anecdotal reports also suggest that youth shooting sports are affecting the individual participants, including increasing confidence, discipline, academic performance, leadership skills, and motivation. While these impacts to the individual are often reported at conferences and used in program recruiting materials, no serious investigation across programs has been undertaken to see if these claims have merit. Quantifying and sharing these impacts could potentially help youth shooting programs secure greater support for increased capacity and longevity. This project will reach youth (through their parents) and program administrators using surveys and interviews to:
- Investigate the personal, psychological, and social impacts of participating in organized shooting sports on youth.
- Estimate participation in and economic impact of organized youth shooting sports.
As a 501(c)(3) nonprofit that funds and supports approximately 2,800 school, club, and private youth shooting programs nationally, and more than 80 state and national youth shooting organizations, the MidwayUSA Foundation (Foundation) is teaming with the Council to Advance Hunting and the Shooting Sports (Council) to produce and share results with potential sponsors, local communities, legislatures, industry, media, and the general public. The goal is to increase support and capacity for youth shooting programs, especially those reaching kids from non-target shooting families.
Standardizing health information of moose (Alces alces) across its range to unlock population scale research
Moose (Alces alces) populations vary across their range with historical and current trends dependent on specific management regimes. But across its range, moose are increasingly facing direct impacts posed by escalating overlap with competitors and their diseases. Preliminary evidence suggests that diseases and parasites may play a disproportionate role in population declines of moose in select areas, fueling research interest in how continued moose viability may is jeopardized by increasing health threats. While researchers explore diseases and parasites in moose in studies limited largely in scope to local areas, any large-scale standardized guidance to conduct regional health studies is lacking. Nor does the scientific community have data infrastructure needed to convene comparable moose health records in preparation of population-scale analyses. In this project, we will convene leading experts in moose health from around North America to (1) summarize investigation protocols (including data collection, definitions, methods, and collation), (2) identify and examine existing (historical) data sets regarding moose health investigations, (3) produce an open repository of protocols available to any agency researcher so they may more efficiently conduct analyses in their home jurisdictions, and (4) if possible, plan a shared (and voluntary) digital repository for moose health data that can facilitate future larger regional- or continental-scale analyses. Outcomes will provide the first basis to assess the impact of disease in moose across ecologically meaningful and broad scales and understand how adjustments to landscapes may impact this iconic North American species.
Streaming Audio/Podcast Campaign for SE States to Accomplish R3
The purpose of this project is to put tested messages on the ground to achieve recruitment, retention, and reactivation (R3) through podcast and streaming audio ads in 4 pilot states in the Southeastern US. Working with representatives from each state and the National Deer Association, we will develop audio ads for placement in each state. We will use the research funded in by the Multistate Conservation Grant Program #F22AP01126 that developed new Hunter Personas and develop ad creative around each of the personas and target the messages developed to Family Firsts, Self Sufficients, Locavores, and Recreationalists. Then measure success at increasing participation by using their license purchase behavior to determine success using pixel tracking technology. The persona research found here in the R3 Clearinghouse recommends placing ads in streaming or podcasts as these targeted groups engage with that medium very often. On top of that research, in 2023 podcast listeners increased to 164 million in the US and listenership has increased 60% since 2020. Of all podcast listeners, almost half (47%) are aged 12-34 years. 33% are 35 to 54-year-olds. And the remaining 20% are aged 55+ years. The majority of podcast listeners are male (53%). These stats lend to podcasting and streaming ads being a good marketing investment to accomplish R3. Our expected outcomes will be that new people are motivated with these ads to try hunting and that people that used to hunt are motivated to pick the hobby back up again. Using the psychographic network, a database of listeners that tracks digital interactions of users and allows you to target personas, we are able to target the personas identified and then using pixel tracking we can see what people who heard these messages also purchased a license indicating that they are participating in hunting. This will also measure how effective the ads were and which ad was most effective. The deliverables from this project will be scripts for ads as well as recordings of ads that any state or region can use as well as a report with a case study from each state with all the findings from placing these ads in 4 pilot states including which ads recruited or reactivated the most hunters. The beneficiaries of this project will be the people that discover or rediscover hunting. The 4 pilot states will benefit the most, but all states in the southeast (or anywhere) will benefit from this marketing campaign because the ads created will be available for any state to use at no cost and the lessons learned and campaign engagement and effectiveness will be shared with staff from each state. The pilot states will also benefit from the increased participation. This project will leverage research from #F22AP01126 that this grant program granted hundreds of thousands of dollars developing. The case studies from each state stand to benefit any state that learns from them and then may decide to utilize this R3 tactic. There will be one contractor in this grant that is the marketing firm that will be placing the ads.
Supporting Inclusion of Disabled Wildlife Viewers in State Agency Programs by Conducting and Sharing Findings from Case Studies
With the support of a previous Multistate Conservation Grant, we found that 39% of wildlife viewers (people who participate in observing, feeding, or photographing wildlife, or maintain plantings for the benefit of wildlife) reported experiencing accessibility challenges defined as “the difficulties someone experiences in interacting with or while using the physical or social environment while trying to engage in a meaningful activity (such as wildlife viewing). This may be a result of a mobility challenge, blindness or low vision, intellectual or developmental disabilities (including Autism), mental illness, being Deaf or Hard of Hearing, or other health concerns.” Despite this large number, little is known about how to serve this community, which include many disabled hunters and anglers, or disabled viewers with no previous connection with state agencies. Understanding more about developing inclusive programs and accessible locations is vital to broaden agency relevancy. With our current Multistate Conservation Grant (F24AP00315), we conducted a literature review about including disabled wildlife viewers in programming and ensuring locations are physically accessible. We then led focus groups of disabled wildlife viewers to inform recommendations on how agencies can increase inclusion. These findings will help agencies understand disabled wildlife viewers’ preferences for accessibility improvements, what factors of wildlife viewing programs feel inclusive, and how state agencies can best support them. Still, it is just a first step. State agencies have asked us for additional support to understand how to develop accessible programming, sites, and communications for disabled wildlife recreationists. They have told us they could benefit from real-world examples of accessible design and inclusive programming. We will conduct a case study approach through site visits, observations, and interviews.
The Committed Cohort: An Untapped R3 Resource
To date, hunting recruitment, retention and reactivation (R3) research has focused on the potential of various population segments to participate in hunting, predominantly younger people who, theoretically, have the highest, long-term participation potential. Little attention has been devoted to understanding the strategic R3 engagement potential of older populations who have “aged out” or are likely to age out of direct participation in the coming decade. This project will examine the hunter R3 resource potential of older hunters, specifically Baby Boomers and older Gen Xers, who have demonstrated a strong “committed cohort” effect in hunting participation (Chase & Dunfee, The New Future of Hunting and Fishing, 2022). Project researchers will discover and document how state fish and wildlife agencies (SFWAs) and other R3-vested organizations can tap this significantly under-researched cohort to utilize and engage their R3-relevant skills, knowledge, and other resources in the implementation of organizational hunting R3 strategies. The Wildlife Management Institute (WMI) and DJ Case & Associates (DJ Case) will employ a mixed methods social science approach, combining qualitative and quantitative inquiry to confirm and classify this cohort’s R3-relevant resources and to document actionable answers to questions such as: What R3-relevant resources are members of this cohort most willing to share and invest to benefit SFWAs and other R3-vested organizations? How readily, and in what ways, can each of these resources be effectively tapped? Project deliverables will include specific, tactical recommendations for R3 practitioners and a comprehensive set of findings that will be available online, shared with SFWAs and non-governmental organization partners, and presented at regional and national conferences. The project is designed to provide lasting benefits to all SFWAs in need of additional R3 resources.
The Future of Hunting and Fishing: A New Vision
The bulk of recruitment, retention and reactivation (R3) efforts throughout the United States in the past decade have focused on the continuous R3 of hunters and anglers at a time when the percentage of participants per capita continues to fluctuate and decrease, creating long-term concerns for the viability of these outdoor pursuits and the conservation outcomes tied to their participants. Research going back as far as 1990 in previous iterations of the Future of Hunting and Fishing project (Chase, 2012; Chase, 2017; Chase & Dunfee, 2022) identified a distinct Committed Cohort—currently in their late-50s and early 60s—that has exhibited higher than average rates of participation in hunting activities, regardless of temporal context or life stage. However, this cohort is now aging into a stage of life where physical limitations, fiscal constraints, and shifting responsibilities associated with retirement may preclude active engagement in outdoor recreation. Consequently, a gradual decline in national participation is anticipated, but analysis of reliable data sourced directly from state fish and wildlife agencies (SFWAs) is critically needed to document the validity of this prediction and to illuminate other trends that may be emerging in, and predictive of, hunter and angler population dynamics. The Future of Hunting and Fishing: A New Vision represents a five-year reassessment of national trends in hunting and fishing, which will allow the national R3 community to compare the specific state-wide and national license purchasing behavior over the past 25 years. Due to its reliance on actual license and customer data sourced directly from SFWAs, this study, like its previous iterations, will yield the most reliable historical and future projections of American hunting and angling participation of any similar study or license data dashboard currently available. Since the previous study period, completed in 2021, SFWA and R3-vested organization efforts have continued to focus on R3 and have expanded both in scope and effectiveness, potentially altering the trajectory of participation. Additionally, the COVID-19 pandemic catalyzed a temporary increase in outdoor recreation, as individuals sought socially distanced activities and reconnected with nature. These and other trends need to be documented and understood to ensure that the national R3 community directs its efforts toward emerging opportunities and avoids wasting finite resources and effort on unimpactful initiatives. This study proposes conducting an Age-Period-Cohort (APC) analysis utilizing data from a broad sample of state fish and wildlife agencies. The goal is to assess the extent to which contemporary developments, such as intensified R3 initiatives, pandemic-related behavioral shifts, and generational shifts have influenced participation trends and whether earlier forecasts, including the projected gradual decrease in participation by the Committed Cohort, remain valid. This iteration of this ongoing longitudinal study is particularly necessary as the leading edge of the Committed Cohort was predicted to start decreasing activity in 2024. Furthermore, the study will capitalize on recent advancements in data science to extract new insights. The findings will offer critical guidance to all SFWAs and R3-vested organizations, supporting informed decisions in strategic planning for declining participants and subsequent needs for adaptable resource management.
The Nexus of R3 and Deer Hunting
The 2022 National Survey reports 56% of U.S. hunting days target big game, most of which are for deer (all subspecies). Deer hunting opportunities have increased over the years as states have supported new harvest methods (muzzleloader, bow, crossbow, etc.) and as deer populations have grown. However, whether out of necessity or resulting from public demand, deer management decisions involving opportunity, Chronic Wasting Disease (CWD), and antler restrictions more often impact deer hunting participation. Limited coordination between states’ deer managers and R3 professionals can lead to actions that hinder deer hunter recruitment and retention efforts, therefore limiting states’ impact on participation with R3 programs as indicated by license sales. In addition, both groups frequently make decisions based on limited data on deer hunter numbers, use of specific weapons (bow, traditional rifle, modern sporting rifle, crossbow, etc.), trends, and expected reactions to new opportunities and requirements. Plus, limited research is available on how factors such as CWD, license changes, likelihood of success and regulatory matters impact individual’s decisions to hunt deer, thus hindering R3 actions. Without deer and R3 managers working together to collect necessary information and coordinating efforts, R3 successes may continue to be unintentionally suppressed. By helping states understand the nexus between deer management, deer hunting opportunities, participation, and hunter R3 efforts, this project will help states’ R3 programs become more effective. Also, improved coordination and better hunter data will help states increase hunter satisfaction and better meet target harvest objectives. Led by a coalition of major hunting and R3 organizations – National Deer Association (NDA), Archery Trade Association (ATA), Wildlife Management Institute (WMI), and The Council to Advance Hunting and Shooting Sports (CAHSS) – this project will identify trends in deer hunting participation, the importance of offering multiple deer opportunities (crossbow, youth seasons, etc.) in maintaining participation, the deer hunting knowledge gaps such as license holder trends and preferred weapons, expectations from deer hunting, how deer hunting interacts with hunting for other species, and how these factors may help or hinder hunting R3 efforts. This project will begin by gaining input from deer managers and state R3 leaders, thus providing a first step in better coordinating states’ R3 and biological efforts. Regional deer management and R3 committees will be engaged to identify knowledge gaps such as the number of deer hunting licenses sold (used as an indicator of participation) compared to actual participation, weapon preference trends, and how regulatory and disease factors may have impacted participation. The second phase will collect information from states to fill these gaps as best as possible. Using multivariate techniques, 20 years of license sales will be analyzed to better understand the effects of regulatory, disease and other changes on deer hunting participation. We will also survey U.S. deer hunters to understand how regulatory changes to deer hunting opportunities has impacted motivations and effort. The final phase will share results and recommendations across all levels of state agencies to increase understanding of how states’ biological and R3 functions can better work together to sustain and grow deer hunting. The deliverable will be a summary report, shared online and via presentations at national and regional R3 and deer management meetings, plus an NDA webinar for viewing on demand. The NDA will then lead efforts to continue discussions regarding how both parts of state agencies, with NGO support, can continue cooperative discussions and data collection efforts. The beneficiaries will be states’ R3 and deer management programs, and the benefits will be greater participation as indicated by license sales, plus greater deer hunting satisfaction.
The Public’s Perceived Importance and View of Northeast State Fish and Wildlife Agencies
Effective fish and wildlife management requires meaningful interaction with all segments of society, not just the people who buy hunting and fishing licenses. States’ mission statements often reflect their broad responsibilities on behalf of all residents; however, significant segments of the public may not be aware of their state fish and wildlife agency at all, much less its responsibilities, services, and benefits provided. These issues were documented in recent public perceptions/relevancy research in the Southeastern US and are likely especially pronounced in the urbanized Northeastern US. According to the 2022 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, only 3% of the New England population hunts, as compared to 11% of the Middle Atlantic states. Also, some of the highest percentage of people distanced from wildlife reside in northeastern states (Manfredo et al., 2018). Give this information, there is the potential for states to have conflict with the public who may not agree with or understand states’ priorities and actions. For agencies to be publicly relevant in the face of a declining user base, an urbanizing population, and a need to better engage with under-served communities, there must be a deeper understanding of the majority who do not buy hunting or fishing licenses. Similarly, state agencies have a limited understanding of how they are perceived by the public, especially by non-traditional stakeholders. Together, these issues hinder states’ abilities to effectively deliver programs relevant to the diverse range of constituencies they are charged to serve. This project will help state fish and wildlife agencies understand the public’s awareness of their core functions and perceived effectiveness, the priorities and responsibilities expected of state agencies, preferred funding structures, and more. The results will help state agencies engage and serve their many diverse publics and improve public acceptance and support to carry out conservation and public use of resources managed under the Wildlife Restoration and Sport Fish Restoration Acts. Eleven of the NEAFWA states will be engaged to identify their public programs and responsibilities, along with their current management challenges. For each state, two online surveys will be developed to capture the opinions and perceptions of:
- residents not engaged in traditional state managed activities (fishing, hunting, and trapping), and
- residents who identify as traditional stakeholders, for comparative purposes.
We will obtain up to 1,000 responses from non-traditional stakeholders to gather insights for unique geographic, demographic, and socio/ cultural audiences, and up to another 1,000 responses from traditional audiences. The methods will replicate and build upon the currently funded MSCG projects, “The Public’s Perceived Importance and View of State Fish and Wildlife Agencies”, completed in the SEAFWA states and currently underway in the MAFWA states. Being the representative organization for Northeastern states fish and wildlife agencies, NEAFWA understands states’ needs, has been focused on relevancy topics on behalf of states but has yet to connect with the general public about their perceptions and preferences. No other funding sources are available or known to address this issue at the regional level, hence the need for multi-state conservation grant funding.
Understanding Crossbow Hunters Participation, Characteristics, and the Factors that Contribute to Their Retention in Hunting
Crossbow hunting has been steadily gaining popularity in recent years. Yet while ample research exists looking at the overall market of bowhunters in the United States, relatively little focuses specifically on crossbow users. In order to implement successful Recruitment, Retention and Reactivation (R3) strategies, the unique market of crossbow hunters must be understood. Crossbow hunting is particularly important to understand given that crossbows are often favored by older hunters—it is possible that the aging population of the United States may be helping to drive interest in and use of crossbows (according to the U.S. Census Bureau, in 2020, 1 in 6 people in the United States were 65 years old or older). While a number of states restrict crossbow use to hunters over a certain age, many other states permit general use of crossbows by all hunters. It is therefore possible that crossbows may be favored by some novice or first-time hunters, making them especially important from a recruitment perspective. In order to better understand these topics and plan purposeful R3 efforts specific to crossbow hunters, new research is needed to understand how crossbow users compare with other bowhunters. Such comparisons require data collection from both crossbow users and bowhunters who use non-crossbow equipment such as compound bows, recurve bows, and longbows. The proposed project entails scientific survey data collection with bowhunters—including sufficient samples of crossbow users as well as non-crossbow bowhunters—in three states from each of the four major Association of Fish and Wildlife Agencies (AFWA) regions. Results and implications of the research will benefit all 49 states that allow some type of crossbow hunting (Oregon is the only state that currently does not allow hunting with a crossbow). In addition to determining the current rate of crossbow use among bowhunters, the survey will look at the characteristics of crossbow hunters, their expenditures, preferences, motivations, and the factors that contribute to their retention in hunting. The research will be used to develop a webinar by Archery Trade Association (ATA) and Responsive Management that explains the significance of the crossbow market and the most important characteristics of this group. The resulting information will benefit state agencies by allowing them to develop crossbow-specific R3 strategies. Refined R3 strategies specific to crossbow users will help drive hunting license sales and improve the agency customer connection to crossbow hunters and general bowhunters. The ATA and Responsive Management have a strong foundation on which to build the new research: in 1999, ATA and Responsive Management collaborated on one of the first nationwide bowhunting participation studies; in 2017, the two partners designed and implemented a major market study to determine bowhunters’ avidity, the species they hunt, their opinions on bowhunting compared to other outdoor activities, and their use and purchasing of bows and archery equipment (Responsive Management has partnered with ATA on other archery and bowhunting participation studies over the years as well). These studies have been invaluable resources to the R3 community, helping to inform R3 strategies specific to the bowhunter market. There is now a need for a similar study specific to crossbow users.
Understanding Hunters’ Knowledge of, and Interest in R3 Recruitment, Retention, Reactivation
Many organizations within the outdoor industry, from state wildlife agencies and conservation groups, to manufacturers, media and sportsmen’s clubs, have invested substantial time, money and effort into recruiting new, retaining current, and reactivating lapsed hunters over the past 15 years. This practice has been named; “R3”, which stands for; Recruit, Retain, Reactivate. “R3” has a goal of increasing participating in hunting and it has been accepted as a key initiative among the aforementioned groups. While the goal of increasing overall participation is common among these groups, no research has been done among America’s 15 million active hunters to understand their knowledge level and interest in this important initiative. We do not know what percentage of current hunters are for, or against, having more participants, nor do we know how to best communicate with current participants no matter their opinion on the topic. To confirm if there was a need for comprehensive research on this topic, the project team conducted an awareness poll / exploratory survey in May 2024 and received 240 completed responses from American’s that have hunted within the past 12 months. Among the results from this exploratory survey were that only ~29 percent of respondents (current hunters) had a clear understanding of what “R3” (Recruit, Retain and Reactivate) is, and 10 percent of respondents were opposed to organizations focusing on recruiting more hunters. Full results from the awareness poll are available at the end of the proposal application. The awareness poll results proved to the project team that further, in-depth research is needed on this topic. This proposal aims to identify, for the first time, items such as; what current hunters know about “R3”, what their opinions are on increasing hunting participation, and what are the best communication tactics to implement no matter their opinion on increasing hunter numbers. The project team has more than thirty years collective experience with this topic and has well-rounded representation from state agencies, NGOs and industry.
We All Quit, But It Doesn’t Have to Be Today
According to the Multistate Conservation Grant (MSCG) funded dashboard project, hunting licenses have declined to pre-pandemic levels. These declines are national, but particularly apparent in the Midwest, where 2021 vs 2022 sales declined 2.5% for 11 reporting states. Another recent MSCG examining the age-period-cohort effect on license sales2 showed that cohort (generational) effects were the strongest drivers in participation. An entire cohort of hunters (baby boomers) are getting older, and they are dropping out with declines becoming more precipitous as they age. Simply, we can’t stop the aging process, but there are regulatory tools we can use to slow the decline in participation. While younger hunters have been a primary focus for recruitment efforts, too little attention has been paid to keeping older licensed customers engaged and participating. Once a person quits, it is difficult to bring them back, regardless of the activity. Retention, whether in the consumer market or R3 community, is much easier and less costly than creating new customers. Historic opposition from both stakeholders and agency staff to some regulatory tools (e.g., crossbows for deer, game attractants, longer seasons) has presented hurdles; while changes in one’s social and lifestyle preferences after middle-age may make it easier for competing activities to capture our hunters’ time and attention. For example, in the Midwest, there are ample hunting opportunities for both big and small game, as licenses are easily available, and bag limits (particularly for deer) often exceed the number of animals a person is willing to take in a year. Consequently, while opportunities are readily available, individuals are still dropping out. Given the overall decline in hunter numbers, particularly among older hunters, there is a need to better understand the limitations, motivations, and preferences of older hunters. This information is critical, and the knowledge gained can become part of states’ retention efforts, to extend customers’ years of participation. The purpose of this project is to retain licensed hunters for a longer period of time. State agencies’ are the intended beneficiaries. Work will be accomplished by first working with state biologists and R3 managers to identify hunting statutes and rules that present barriers or opportunities for older hunters and related issues. We will then conduct qualitative and quantitative assessments of hunters at least 50 years old to determine potential solutions management strategy to facilitate their continued participation. Once complete, we will disseminate recommendations and research findings to the R3 community in reader-friendly formats. The outcome will be greater numbers of people hunting annually. There are no sub-recipients in this project.
Where are Shooting Ranges Needed Most?
From 2009 to 2022, shooting sports participation increased 85% (NSSF Sport Shooting Participation in the United States), a rate greater than the growth in shooting range capacity. This demand surge has left many new and long-time enthusiasts with nowhere to shoot. Further, a lack of conveniently located ranges also reduces shooting sports participation as thirty minutes was found to be the limit most people will travel to visit a range [Sportsmen’s Alliance Foundation, Multistate Conservation Grant (MSCG) #F24AP00312]. Maintaining and growing shooting sports participation depends on an adequate number of convenient places to safely shoot. The need is to provide greater shooting range capacity, especially near where people live. The purpose of this project is to help states identify where new and expanded shooting ranges are needed most. With funding from MSCG #F23AP00834, the National Shooting Sports Foundation (NSSF) piloted a geographic information systems (GIS) approach that successfully mapped and identified where unmet demand for places to shoot was the greatest. This was done for many states simultaneously using standardized techniques. Each of the 12 test states received maps showing where new ranges or additional capacity were needed most (https://www.nssf.org/ranges/stateagencies/). The remaining 38 states still do not have such information, and advances identified in the initial pilot effort will allow improvements to the original 12 states’ results. In partnership with the Southeastern Association of Fish and Wildlife Agencies (SEAFWA) and the Midwest Association of Fish and Wildlife Agencies (MAFWA), the NSSF will provide the same maps and insights for the remaining 38 states, plus provide updated and enhanced maps for the original 12 pilot states. State wildlife agencies are the intended beneficiary, with the results also of service to commercial public ranges. The results will help guide state efforts to locate new ranges and expand current sites in places with the greatest unmet demand, with the outcome of increased shooting sports participation. Results will be provided to each state in high-resolution visual maps accompanied by text explaining the data sources, methods, and recommendations regarding where to expand range capacity. NSSF will be assisted by Southwick Associates as a subrecipient, given their extensive experience in conducting recruitment, retention, reactivation (R3) and capacity research for the recreational shooting sports community.
Where is Demand for Sportfishing Access the Greatest?
In a continuous cycle, people take up fishing while others quit. Simultaneously, people move from place to place, transforming communities in the process. As these changes occur, demand for sportfishing access also shifts across communities. Considering past research shows people frequently quit their preferred recreational activity if access exceeds 30 minutes, these shifts might cause fishing to become less popular as areas become more denser, thus decreasing fishing participation. Providing convenient access and promoting available sites is needed to retain current anglers and make fishing more attractive to potential new anglers. Likewise, investing in R3 efforts that target people living outside convenient range of public fishing opportunities will generate poor results. The first part of this project will pilot the use of mapping techniques to show where anglers are clustered, available public fishing sites, and communities with high levels of fishing interest but low rates of license purchases. If successful, states will have a proven tool available to visually show where new public access points are needed and where marketing efforts would be most effective to promote nearby access points that current and potential anglers may not be aware of. The second part will identify the types of neighborhoods most interested in fishing. As seen in initial but long outdated angler lifestyle research, interest in angling varies across types of neighborhoods based on their lifestyle characteristics. This project will update and identify which of the 67 lifestyles or types of neighborhoods have the most significant growth potential in fishing participation. States can then use the result to better understand where to focus fishing R3 and access development efforts down to specific city blocks. Being precise is important as many neighborhoods, urban or rural, show little interest in fishing, while others may be emerging as new participation hotspots. Representing the tackle industry, the American Sportfishing Association (ASA) has led numerous projects to help states and industry improve R3 efforts. For the first part of this project, one state per AFWA region will be selected. Each state will provide 10 years of license data that will be transformed to show the 10-year buying history of individual anglers. Then, using street addresses, each angler’s residence will be plotted on statewide high-resolution Geographic Information System (GIS) maps with results showing how anglers cluster and which communities are seeing increases or decreases in participation. We will also work with the Department of Interior and participating states to acquire GIS maps listing publicly accessible water bodies. Finally, we will use Environmental Systems Research Institute, Inc. (ESRI) Business Analyst data to identify neighborhoods with high and/or increasing levels of sportfishing interest using techniques pioneered in previous ASA grant-funded research. The results should identify areas where new access points will have higher probabilities of increasing participation. If successful, all states will then have a new tool to apply. Even if not successful, the lifestyle profiles will benefit all 50 states by identifying specific types of neighborhoods with the greatest potential interest in fishing. The results will help states find potential new anglers, prioritize new access points, locate urban fishing programs, and initiate marketing campaigns to help anglers in communities with limited access find the nearest places to fish. The outcome will be increased fishing participation.
WMI for ACI: Continued R3 Through Marketing with Pilot States
R3 through marketing is the project’s purpose. Using 5 trial state Fish and Wildlife agencies, we will implement marketing efforts via a $50,000 grant each to accomplish recruitment, retention, and reactivation of hunters and/or target shooters as this project has successfully done since 2020. The Association for Conservation Information (ACI) along with Wildlife Management Institute (WMI) will open applications for states to apply for grant funds for a marketing campaign that they would like to do. We will select the 5 best proposals as scored by ACI/WMI committee and implement them. The 5 trial states will complete their marketing campaigns within the 2025 calendar year and develop a case study. Expected outcomes include:
- Increased participation as indicated by engagement with marketing assets and number of licenses sold linked to campaign.
- Case studies for other states to learn from.
- Help states learn marketing strategies and try new things.
This project will further develop states’ ability to innovate and continually improve R3 marketing techniques. Over the 2020-2024 awarded R3 marketing grants we have an established working committee and 20 states have been able to put $1 million toward marketing tactics that have accomplished R3. The case studies outline the successes and challenges of each $50,000 project and detail the increase in participation where possible. Over the past several years we have proven this program through helping states invest in marketing and assisting them in implementing effective, trackable campaigns that are tied directly to increasing participation. This year we expect the same. The grant funds will increase participation in hunting and target shooting in a measurable way as has been done in every year this has been funded. This program continues to be one that teaches through case studies and increases participation in a proven way also increasing the effectiveness of our conservation funding system. Deliverables include 5 marketing campaigns that will increase participation in 5 trial states; R3 stats for number of people impacted by these campaigns; and 5 case studies from the 5 trial states. There is still a great need to increase marketing efforts and try new experimental efforts and share the successes and challenges of doing those efforts using marketing to accomplish R3. Intended beneficiaries include 5 trial states; however, every state can learn from these projects that can be replicated in any state if they are successful or learn from the challenges that are faced. People that will be recruited, retained, or reactivated! Subrecipients will be associated with the project. Depending on the trial state projects chosen, subrecipients could include state agencies, a state agency foundation, marketing firm, or other related firm.
Youth Shooting Sports National Promotional Campaign
This project, led by the MidwayUSA Foundation with DJ Case and Associates as a subrecipient, is designed to increase participation in rifle, pistol, and shotgun youth shooting sports in all 50 states by creating and implementing a nationwide promotional campaign that raises awareness among students and families who may not currently be engaged. The campaign will address a critical gap in outreach capacity: while thousands of youth shooting teams exist across multiple disciplines and leagues, most coaches lack the time, training, and resources to effectively promote their programs. This initiative will provide centralized, professionally developed messaging and media outreach to support recruitment efforts at the local level. The project will begin with a comprehensive literature review of existing research on youth shooting sports participation, motivations, and barriers. Drawing on insights from recent studies and practitioner experience, the team will develop five parent-targeted messages designed to complement existing youth-oriented materials. These messages will be tailored to address parental concerns and highlight the benefits of participation, including confidence-building, leadership development, self-discipline, and teamwork. The campaign will then launch across social media platforms and paid media outlets to reach new audiences of high school and college students and their parents not currently connected with shooting sports. Messaging will be strategically placed to engage teens and parents, driving traffic to a new “Give It a Shot” page on the MidwayUSA Foundation’s website which educates visitors about shooting sports, shares links to information and opportunities as well as matching prospective participants with local teams based on location and interest. Throughout the campaign, metrics such as exposures, click-through rates, landing page traffic, and user engagement will be monitored and used to optimize media placement. In month seven, the research team will evaluate the campaign’s effectiveness, analyzing performance across geographies, media types, and target audiences. By the end of the grant period, project results will be compiled into a final report summarizing strategies, outcomes, and lessons learned. These findings will be shared with the R3 (Recruitment, Retention, Reactivation) and conservation community through presentations at major conferences, including the Association of Fish and Wildlife Agencies (AFWA) Annual Meeting, the National R3 Symposium, and the Youth Shooting Sports Conference. Additionally, newly developed parent messages will be added to the existing Youth Shooting Sports Toolkit and disseminated through online platforms such as the Council to Advance Hunting and the Shooting Sports (CAHSS) R3 Clearinghouse. Subrecipient, DJ Case and Associates, will manage campaign development, media strategy, message creation, and evaluation. Their team of engagement strategists, marketers, and designers will ensure that all deliverables are grounded in research, creatively executed, and effectively communicated. The expected outcomes of this project include increased awareness and participation in youth shooting sports, a proven model for coordinated national outreach, and a set of tested messages and strategies that can be replicated by teams, leagues, and agencies in future efforts.