Aiming High: Target Shooting Recruitment, Retention, and Reactivation Efforts

Target shooters stand at a range shooting line awaiting targets.

In a world where attention spans are short and the world is moving faster than ever, there’s still something grounding about nocking an arrow or steadying a shotgun at a target. Target shooting is more than a pastime, it is a connection to discipline, community, and the outdoors. Yet, this pastime takes a concerted effort of recruiting new participants, retaining those already involved, and reactivating those who’ve set their gear aside.

River Otter Revival

River otter released from crate while community and biologists look on.

Once a familiar sight across America’s waterways, river otters dwindled across much of their native range by the mid-20th century. Today, cleaner waterways, conservation professionals supported by Pittman-Robertson funds, and an evolving understanding of resource management has allowed river otters to reclaim their place in ecosystems.

Restoring Lake Sturgeon with Partnerships and Patience

Menominee sturgeon survey michigan dnr

Six feet in length and tipping the scales at over 200 pounds, adult lake sturgeon once swam the tributaries of the Great Lakes in great seasonal spawning migrations—prehistoric giants returning home. A century ago, rivers ran thick with them. But their numbers fell as water fouled, dams rose, and populations were overfished.