Aiming High: Target Shooting Recruitment, Retention, and Reactivation Efforts
In a world where attention spans are short and the world is moving faster than ever, there’s still something grounding about nocking an arrow or steadying a shotgun at a target. Target shooting is more than a pastime, it is a connection to discipline, community, and the outdoors. Yet, this pastime takes a concerted effort of recruiting new participants, retaining those already involved, and reactivating those who’ve set their gear aside.