In a continuous cycle, people take up fishing while others quit. Simultaneously, people move from place to place, transforming communities in the process. As these changes occur, demand for sportfishing access also shifts across communities. Considering past research shows people frequently quit their preferred recreational activity if access exceeds 30 minutes, these shifts might cause fishing to become less popular as areas become more denser, thus decreasing fishing participation. Providing convenient access and promoting available sites is needed to retain current anglers and make fishing more attractive to potential new anglers. Likewise, investing in R3 efforts that target people living outside convenient range of public fishing opportunities will generate poor results. The first part of this project will pilot the use of mapping techniques to show where anglers are clustered, available public fishing sites, and communities with high levels of fishing interest but low rates of license purchases. If successful, states will have a proven tool available to visually show where new public access points are needed and where marketing efforts would be most effective to promote nearby access points that current and potential anglers may not be aware of. The second part will identify the types of neighborhoods most interested in fishing. As seen in initial but long outdated angler lifestyle research, interest in angling varies across types of neighborhoods based on their lifestyle characteristics. This project will update and identify which of the 67 lifestyles or types of neighborhoods have the most significant growth potential in fishing participation. States can then use the result to better understand where to focus fishing R3 and access development efforts down to specific city blocks. Being precise is important as many neighborhoods, urban or rural, show little interest in fishing, while others may be emerging as new participation hotspots. Representing the tackle industry, the American Sportfishing Association (ASA) has led numerous projects to help states and industry improve R3 efforts. For the first part of this project, one state per AFWA region will be selected. Each state will provide 10 years of license data that will be transformed to show the 10-year buying history of individual anglers. Then, using street addresses, each angler’s residence will be plotted on statewide high-resolution Geographic Information System (GIS) maps with results showing how anglers cluster and which communities are seeing increases or decreases in participation. We will also work with the Department of Interior and participating states to acquire GIS maps listing publicly accessible water bodies. Finally, we will use Environmental Systems Research Institute, Inc. (ESRI) Business Analyst data to identify neighborhoods with high and/or increasing levels of sportfishing interest using techniques pioneered in previous ASA grant-funded research. The results should identify areas where new access points will have higher probabilities of increasing participation. If successful, all states will then have a new tool to apply. Even if not successful, the lifestyle profiles will benefit all 50 states by identifying specific types of neighborhoods with the greatest potential interest in fishing. The results will help states find potential new anglers, prioritize new access points, locate urban fishing programs, and initiate marketing campaigns to help anglers in communities with limited access find the nearest places to fish. The outcome will be increased fishing participation.