To date, hunting recruitment, retention and reactivation (R3) research has focused on the potential of various population segments to participate in hunting, predominantly younger people who, theoretically, have the highest, long-term participation potential. Little attention has been devoted to understanding the strategic R3 engagement potential of older populations who have “aged out” or are likely to age out of direct participation in the coming decade. This project will examine the hunter R3 resource potential of older hunters, specifically Baby Boomers and older Gen Xers, who have demonstrated a strong “committed cohort” effect in hunting participation (Chase & Dunfee, The New Future of Hunting and Fishing, 2022). Project researchers will discover and document how state fish and wildlife agencies (SFWAs) and other R3-vested organizations can tap this significantly under-researched cohort to utilize and engage their R3-relevant skills, knowledge, and other resources in the implementation of organizational hunting R3 strategies. The Wildlife Management Institute (WMI) and DJ Case & Associates (DJ Case) will employ a mixed methods social science approach, combining qualitative and quantitative inquiry to confirm and classify this cohort’s R3-relevant resources and to document actionable answers to questions such as: What R3-relevant resources are members of this cohort most willing to share and invest to benefit SFWAs and other R3-vested organizations? How readily, and in what ways, can each of these resources be effectively tapped? Project deliverables will include specific, tactical recommendations for R3 practitioners and a comprehensive set of findings that will be available online, shared with SFWAs and non-governmental organization partners, and presented at regional and national conferences. The project is designed to provide lasting benefits to all SFWAs in need of additional R3 resources.