In-person recruitment, retention and reactivation (R3) programs for hunting and shooting sports are important to help many participants build skills to feel confident enough to participate in the activity on their own. Other Multistate Conservation Grant research has shown that the lack of additional skills training is a significant barrier to participation. Most states offer R3 programing; however, a common barrier is not having enough volunteers and mentors to meet program demand. Agency capacity precludes the ability to offer sufficient numbers and variety of courses. If states are to build successful R3 programs, it is vital they leverage staff expertise with a comprehensive network of active and engaged volunteers. This project will focus on increasing the number of active volunteers and mentors in the Northeast through recruiting new volunteers and learning how to better retain these volunteers. It is important to make sure the path to becoming a volunteer is convenient, simple, and with minimal procedural barriers. The Northeast Association of Fish and Wildlife Agencies (NEAFWA) R3 Committee will work with other regional R3 committees and national partners including the Council to Advance Hunting and Shooting Sports (CAHSS) and the International Hunter Education Association (IHEA) to develop recommended volunteer and mentor standards, processes, and onboarding resources for volunteers and mentors. Once the messages and standards have been developed and shared with NEAFWA states, the NEAFWA R3 Committee, using research and best practices already completed, would work with a marketing firm to identify key messages and ways to reach new volunteers and mentors. These will be developed into resources for state agencies to utilize on their own and as part of a marketing campaign in the Northeast to increase volunteer and mentor participation. To help states utilize the developed resources, in collaboration with IHEA, CAHSS, and Southwick Associates, virtual volunteer workshops will be created as part of this project. These workshops will use recent research to help states implement the developed marketing materials as well as better understand the needs of volunteers, their motivations, and how to best retain volunteers. The expected outcome of this campaign will be an increase in volunteers for participating NEAFWA states, and an increase in mentor sign-ups on the LearnHunting.org website.