The upcoming 2028 Summer Olympic and Paralympic Games in Los Angeles represent a once-in-a-generation opportunity to substantially increase interest and participation in target archery. Archery will receive unparalleled global visibility thanks to the spotlight of the 2028 Summer Olympic and Paralympic Games, presenting a major recruitment, retention, and reactivation (R3) opportunity to bring new and returning target archers into the fold; yet, without coordinated planning, this attention risks being short-lived. State fish and wildlife agencies must have reliable strategies to engage new and returning archers effectively as we get closer to the 2028 Games—a data-driven R3 approach for targeting new and returning archers will ensure that these individuals become and remain lifetime participants. State fish and wildlife agencies have an opportunity to expand their reach and relevance beyond the hunting and fishing constituencies by working with USA Archery to implement a national R3 communications campaign in advance of the 2028 Games, which include both Olympic and Paralympic recurve and compound archery disciplines. USA Archery’s social media content achieved the second-highest global reach among national archery federations during the 2024 Games. If state agencies prepare now for the upcoming increase in worldwide archery exposure, they can capture and convert interest to participation. Archery engages new audiences (especially youth, women, and families) who may not initially be interested in hunting or other types of sport shooting, but who may have substantial latent interest. Target archery provides a safe, community-friendly entry point to both hunting and other sport shooting activities. According to the most recent National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, the current target archery market consists of around 19 million individuals, including dedicated and casual participants (notably, the National Survey also indicates that about a fifth of all U.S. target archers are under age 16). There is a major need for new research to determine the capacity of agencies and R3 specialists to provide outreach specific to target archers, and to assess awareness, interest, and barriers to archery participation among U.S. residents ahead of the 2028 Games. The purpose of this project is to provide actionable national- and regional-level data, strategies, and tools that allow state fish and wildlife agencies, stakeholders, and R3 practitioners to leverage the 2028 Games to increase recruitment, retention, and reactivation in target archery through participation in USA Archery and other programming. Specifically, the project will gather data from R3 professionals and U.S. general population residents, hunters, and anglers (the latter making up important market segments for target archery participation) to inform the development of a new R3 toolkit for target archery that includes digital assets for state fish and wildlife agencies and their non-governmental organization partners; the toolkit will also include partnership models and engagement strategies. The project will be led by USA Archery and Responsive Management will be a subrecipient responsible for all research, analysis, and reporting. This project addresses Strategic Priority 3 (Recruitment, Retention, Reactivation), with a focus on Engaging Participants.