The purpose of this project is to increase entry-level shooting sports participation nationwide. There is significant untapped demand for recreational shooting as recent research indicates up to 70 million Americans have strong interest in recreational shooting but have never tried it [Outdoor Stewards of Conservation Foundation (OSCF) 2024]. The need is to help those interested overcome their participation barriers and try target shooting. To help convert interest into participation a qualitative systematic review of recent Multistate Conservation Grants and other related research projects that document the barriers to trying target shooting will be employed to design and deploy and evaluate recruitment tools and outreach materials. New research is not needed. Additionally, we will utilize direct input from industry representatives before fielding pilot tests in selected markets with those who most closely and frequently interact with current and prospective recreation shooters and firearms retailers and shooting ranges. The expected outcome is accelerated growth in participation particularly among those 70 million Americans interested in recreational shooting. Considering the activities to be performed we will first assess the outreach needs and preferences of shooting sports retailers and range operators using first-hand interviews to better understand current practices and concerns and challenges and practical tools needed to connect with and serve new target shooters. The results will serve the second step which is the development of outreach materials based on recent research that will help ranges and retailers expand and improve their outreach and service to prospective new recreational shooters. Third, we will work with at least 20 ranges and retailers to pilot test the outreach toolkit. Fourth, we will evaluate results by interviewing participating retailers and ranges to determine what worked and what did not and what could be improved with the outreach materials. Finally, the evaluation with recommendations and the improved outreach materials will be the deliverables and will be made available to shooting sports retailers and ranges and other industry state and wildlife agencies and others nationwide. The Midwest Association of Fish and Wildlife Agencies (MAFWA) will lead this important project with the National Shooting Sports Foundation as a subrecipient. Intended beneficiaries are state agencies and firearm ranges and retailers and especially new target shooters who would otherwise not have had the chance to try target shooting. The Southwick Associates and DJ Case and Associates and the Outdoor Stewards of Conservation Foundation will assist as subrecipients with execution and evaluation efforts.