The 1999 publication “Bowhunting in the United States: A Market Study” was based on national research by the Archery Trade Association and Responsive Management and remains one of the most requested reports by industry groups agency partners and other bowhunting stakeholders. To remain a useful resource for agency and organizational planning and recruitment, retention and reactivation (R3) purposes, the 26 year old study must be updated with new data reflective of today’s bowhunters and their motivations, participation characteristics and other attributes. The overall bowhunter population has changed significantly since the 1999 study was conducted. Without updated data, state and federal agencies will lack reliable insights into participation trends, barriers, initiation opportunities and other bowhunting topics that directly support R3 priorities and plans. Notably, the National Survey of Fishing, Hunting and Wildlife-associated Recreation does not collect detailed information on bowhunter participation. Bowhunters are a critical constituency for several reasons. They are a major user group in big game management, especially deer. Bowhunters also tend to be especially avid often spending more time and money than many other types of hunters. This means that as a group they are important contributors to conservation and state agencies through Pittman-Robertson excise taxes on archery equipment and license sales. Declines in bowhunting participation would mean less revenue for state agencies for conservation. Understanding this constituency through research means being able to better serve their needs. Bowhunters are also an important audience for R3 initiatives because many people enter hunting through archery and non-hunting archers are a recruitment pool for bowhunting. Participation trends affect agency planning policy and R3 initiatives. Archery businesses also rely on bowhunter participation and economic data for a variety of purposes. Data from the 1999 bowhunter market study have also been used by legislators and governing bodies to demonstrate hunting’s contribution to local and regional economies and assist in protecting the sport via legislation. It is important to uncover changing market characteristics and understand the current economic impacts to speak intelligently at a macro level about the importance of bowhunting. This project will fill the need for comprehensive new data on the United States bowhunter market through the implementation of a scientific trend study on bowhunting participation, motivations, demographics and more, as well as the economic impacts of bowhunters and their contributions to wildlife conservation funding. Data will be collected on the national and regional levels and the research will be used to produce a national report with key findings and regional comparisons as well as accompanying full-color booklet of results. The project team will also produce factsheets for digital distribution. Major findings from the project and the communications deliverables will be presented in a national webinar to agency personnel and bowhunting stakeholders. Responsive Management will be a subrecipient for this project and responsible for updating the survey instrument fielding the survey and collecting new national and regional data, analyzing the data, producing summary reports and factsheets, and planning and delivering the webinar in partnership with the Archery Trade Association. All state fish and wildlife agencies, non-governmental organizations, industry partners and congressional staff will benefit from receiving updated information about this important constituency as bowhunters represent some of the most avid hunters who contribute substantially to the Pittman-Robertson funding mechanism.